Exploring the Elements of Design / Edition 2

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Overview

With the same straightforward approach and dynamic examples that made the first edition so popular, this fully revised second edition of Exploring The Elements of Design again presents the very latest in graphic design concepts side by side with some of the best contemporary design work. Created by two leading designer-educators as a very practical and very visual introduction to the art of graphic design, this richly illustrated full-color book offers clear explanations of the fundamental principles, award-winning examples, and diagrams that clearly show how these principles operate in successful design solutions.

Coverage begins with a presentation of primary design elements and principles, moves on to the use of color, typography, and imagery, and concludes with an overview of the field of graphic design and related career options. The revised second edition adds new and insightful material on creative thinking, visual problem-solving, and research strategies used to pursue effective design solutions plus Web and New Media applications to reflect the most current media design trends-all designed to prepare readers for success in every aspect of the ever-changing world of graphic design.

Look inside for these outstanding features: Profiles of contemporary designers and illustrators, with samples from their portfolios, offer personal glimpses into the careers of successful professionals. Full-color diagrammatic breakdowns of professional design solutions clearly and visually explain how basic design elements and principles are put to work. Clear, concise explanations show how to apply and integrate the design concepts of color theory, drawing, and typography as well as 2D, 3D,and 4D design.

About the Author:
Poppy Evans an Assistant Professor in Communication Arts at the Art Academy of Cincinnati

About the Author:
Mark Thomas is Professor and Chair of the Communication Arts Department at the Art Academy of Cincinnati

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Editorial Reviews

Library Journal

Conceived as a primer for beginning and intermediate designers, Exploring the Elements of Design is a straightforward, dynamic presentation of the latest in graphic design concepts. The text explores primary design elements and principles as well as theories in the use of color, typography, and imagery, with each concept accompanied by examples from contemporary graphic designers. Recent insights on creative thinking, visual problem solving, and research strategies are also presented, and the book concludes with an overview of the field of graphic design and related career options. Both authors teach in the Communication Arts Department at the Art Academy of Cincinnati.

Zapaterra's Art Direction and Editorial Design covers much of the same territory as Evans and Thomas's book, but not in as much depth. It is, however, more accessible and inspiring. The examples and case studies Zapaterra uses to illustrate the fundamentals of visual journalism are taken from fresh and exciting sources in America, England, Brazil, France, and Germany and from the Internet. One can compare design in the New York Times Magazine, for instance, with that of Folha de S. Paulo. The author has written four books on design and is a regular contributor to Design Week and Grafik. Zapaterra's book is highly recommended for all collections, while Evans and Thomas's is recommended for academic collections.
—Daniel Lombardo

From the Publisher

"A straightforward and easy-to-understand approach to graphic design related terms, techniques and principles. Exploring the Elements of Design is part reference guide, part design showcase and part professor's aid."
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Product Details

  • ISBN-13: 9781418038557
  • Publisher: Cengage Learning
  • Publication date: 8/15/2007
  • Series: Design Concepts Series
  • Edition description: REV
  • Edition number: 2
  • Pages: 304
  • Product dimensions: 7.90 (w) x 9.90 (h) x 0.70 (d)

Meet the Author


Poppy Evans is an award-winning writer and graphic designer who teaches and lectures on art and design. Most recently, she served as Assistant Professor at the Art Academy of Cincinnati where she taught for 16 years. Now retired, she continues to teach art and design at local colleges and universities. Her background includes serving as managing editor for HOW magazine and as board member for HOW magazine's Editorial Advisory Board. She is also a former board member for Cincinnati AIGA. In addition to co-authoring the Exploring the Elements of Design, she is the author of Exploring Publication Design, 12 other book titles for graphic designers, and hundreds of magazine articles. Prior to teaching and writing for the design industry, she worked for many years as a graphic designer and magazine art director.

Mark Thomas is Professor and Chair of the Communication Arts Department at the Art Academy of Cincinnati, where he has been teaching for 25 years. Mark has developed courses in design research methods, illustration, and design systems as well as a thesis program for communication arts. He is a graphic designer, illustrator, and published author who has designed numerous exhibitions, catalogues, and posters for graphic designers, fine artists, and illustrators. An award winning designer for educational board game design, he holds a U.S. Patent for an educational color demonstration device and method for teaching color theory. He also serves as President of the Board for AIGA Cincinnati.

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Table of Contents


Preface     ix
Defining the Language of Design     2
Typography in Design     38
Imagery in Design     72
Color and Design     106
Managing Effective Design     154
Research and Visual Communication     188
Media for Communication Artists     218
From Student to Professional     246
Glossary     270
Index     278
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