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A wide range of features help students learn about this fascinating industry: Chapter Learning Outcomes-Designed to help students realize what they should know or be able to do as a result of reading and studying the chapter. Focuses on Career Paths. Real-Life Industry Examples-Drawn from the author's years of industry experience. Corporate Profiles-Feature the corporations of excellence. "Introducing" Profiles-Profile people at all levels of the hospitality industry. Industry Trends emphasize important new areas of growth in the industry. Bolded Key Words and Concepts-Help students grasp the important terms and concepts in the hospitality industry. Check Your Knowledge-Questions every few pages to help facilitate the learning process. Cases-Mini case studies to utilize critical thinking skills. Apply Your Knowledge-Another opportunity to use critical thinking skills. The Companion Website goes beyond the book to help students with Web-based activities and resources for each chapter, reinforcing material and offering self-tests and links to numerous hospitality Websites.
Posted June 26, 2013
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