2006 Paperback Good Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access ...codes may or may not work. Connecting readers since 1972. Customer service is our top priority.Read moreShow Less
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2006 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not ...include cd-rom or access codes. Customer service is our top priority!Read moreShow Less
What do designers need to know about typography? The answer can be found in this illustrated book that examines the varied uses of type in contemporary visual communications. Exploring Typography takes a concise but thorough approach to introducing and examining the principles of typography. Coverage begins with a brief history of type and a survey of how type is classified. Readers then learn about the physical components of letters and the rules of legibility, readability, and style. Subsequent chapters survey the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Finally, the author examines contemporary challenges in type while introducing terminology and concepts relevant to designing with type in a digital environment.
Rabinowitz, an educator and artist, created this textbook on typography to fill the need for such a tool after working as a design instructor at the college level. Much of its coverage will be familiar to design students, such as the sections on communication theory and the history of printing; however, in this context, these discussions round out the presentation and help drive home the message that an understanding of typography is central to the graphic design process. Other sections deal with such things as the basics of letterforms, the use of grids, and the process of type design and bring these concepts up to date with careful attention to digital developments and tools. This is an excellent and useful book, with a good bibliography and an abundance of examples and illustrations. Clearly designed with the classroom teacher in mind and full of timely information on a rapidly changing field, it is a worthy alternative or complement to such works as Watson Guptil's fourth edition of Designing with Type and Princeton Architectural Press's Thinking with Type. Recommended for any collection with an interest in graphic design.-Mark Woodhouse, Elmira Coll. Lib., NY Copyright 2006 Reed Business Information.
Tova Rabinowitz Deer has conducted extensive research on the subject of typography, including a vast amount of reading on historical and contemporary theories and practices. At Westwood College she served as Graphic Design Program Director, designing and administrating curriculum and programming for online and classroom environments nationwide. She received a Bachelor of Fine Arts from the University of Michigan and a Master of Education from the University of Illinois.