Exploring Typography / Edition 2

by Tova Rabinowitz

Overview

Showcasing the latest in best practices across print and digital media, EXPLORING TYPOGRAPHY, 2e provides a well-researched, authoritative introduction to typography that explores the varied uses of type in visual communications. Coverage begins with a history of type and a survey of how type is classified before advancing to the physical components of letters and the rules of legibility, readability, and style. The text surveys the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Examining contemporary challenges in type, it also introduces terminology and concepts relevant to designing with type in a digital environment and includes coverage of designing type for mobile devices. More "Designer at Work" boxes and new "Designer Processes and "Typography for Social Change" features provide insight into professional designers' work and processes. With a large new format, EXPLORING TYPOGRAPHY, 2e is packed with dynamic illustrations that bring chapter concepts to life.

Product Details

ISBN-13:	9781285176819
Publisher:	Cengage Learning
Publication date:	02/03/2015
Edition description:	New Edition
Pages:	480
Product dimensions:	8.50(w) x 10.80(h) x 0.70(d)

About the Author

Tova Rabinowitz Deer has conducted extensive research on the subject of typography, including a vast amount of reading on historical and contemporary theories and practices. At Westwood College she served as Graphic Design Program Director, designing and administrating curriculum and programming for online and classroom environments nationwide. She received a Bachelor of Fine Arts from the University of Michigan and a Master of Education from the University of Illinois.

Table of Contents

1. History of Type. 2. Physical Attributes of Type. 3. Type Family Classification. 4. Legibility and Readability. 5. Layout Design Aspects. 6. Using Grids. 7. Type in a Digital Environment. 8. Designing Type. 9. Creative Message-Making.

Editorial Reviews

Rabinowitz, an educator and artist, created this textbook on typography to fill the need for such a tool after working as a design instructor at the college level. Much of its coverage will be familiar to design students, such as the sections on communication theory and the history of printing; however, in this context, these discussions round out the presentation and help drive home the message that an understanding of typography is central to the graphic design process. Other sections deal with such things as the basics of letterforms, the use of grids, and the process of type design and bring these concepts up to date with careful attention to digital developments and tools. This is an excellent and useful book, with a good bibliography and an abundance of examples and illustrations. Clearly designed with the classroom teacher in mind and full of timely information on a rapidly changing field, it is a worthy alternative or complement to such works as Watson Guptil's fourth edition of Designing with Type and Princeton Architectural Press's Thinking with Type. Recommended for any collection with an interest in graphic design.-Mark Woodhouse, Elmira Coll. Lib., NY Copyright 2006 Reed Business Information.

Library Journal