Exploring Watercolor: Creative Exercises and Techniques for Watercolor and Mixed Media

Overview

In their own words, 75 top-flight designers tell you how they make outstanding logos and what it took to achieve the 160 final identities shown in this book. You'll learn the secrets behind each of these logos as they develop from roughs to finals!

You'll thrill to the sight of over 700 never-before-seen sketches, roughs, preliminary comps and napkin doodles.

You'll marvel as 70 designers turn their rough ...

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Overview

In their own words, 75 top-flight designers tell you how they make outstanding logos and what it took to achieve the 160 final identities shown in this book. You'll learn the secrets behind each of these logos as they develop from roughs to finals!

You'll thrill to the sight of over 700 never-before-seen sketches, roughs, preliminary comps and napkin doodles.

You'll marvel as 70 designers turn their rough first attempts into gorgeous final logos!

You won't believe your eyes as 160 sizzling-hot logos are slowly baked to golden-brown perfection!

Never before revealed: The thrills, the chills, the tears and the jeers behind the high-stakes world of professional logo design.

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Editorial Reviews

Library Journal

Groves's motto for this book, meant for experienced watercolorists eager to take their work to new creative levels, is: "Paint what you feel, not just what you see, and you'll begin to see the world in a different light." It contains experiments with freeform collages, found imagery, and multidimensional techniques. As Groves demonstrates, one can paint with a leaf (or a sponge, or a string) instead of with a brush; further, a painting can begin, not on a blank sheet, but over an abstract acrylic background. A fun sampler of techniques for the aspiring amateur (who might also like Lee Boynton and Linda Gottlieb's Painting the Impressionist Watercolor); recommended for public libraries.


—Daniel Lombardo
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Product Details

  • ISBN-13: 9781581808742
  • Publisher: F+W Media
  • Publication date: 8/20/2007
  • Pages: 144
  • Product dimensions: 8.80 (w) x 10.80 (h) x 0.90 (d)

Meet the Author


Elizabeth Groves has studied with numerous nationally known artists across the country. Her work has been exhibited in several US cities, won dozens of awards and can be found in many private collections. She has been on the board of directors of many arts societies, including the Woodlands Art League in Houston of which she was a founding member and president. She was president of the Alamo-Danville Artists' Association for the 1987-88 term of office. She teaches watercolor and oil workshops and private lessons and lives in Alamo, CA.
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