Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis

by Jon Kolko

Overview

As the world grows increasingly complex—in issues of sustainability, culture, and technology—businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder. Traditional "linear thinking" has been disparaged by the popular media as being inadequate for dealing with the global economic crisis. Traditional forms of marketing and product development have been rejected by businesses that need to find new ways of staying competitive in a global economy. Yet little has been offered as an alternative. It is not enough to demand that someone "be more innovative" without offering the tools to succeed.

This book offers a way of thinking about complicated, multifaceted problems with a repeatable degree of success. Design synthesis methods can be applied in business to produce new and compelling products and services, or these methods can be applied in government with the goal of changing culture and bettering society. In both contexts, there is a need for timely and aggressive action. This text is intended to act as a practitioner's guide to using the magic of design to solve complex problems.

Product Details

ISBN-13:	9780190276218
Publisher:	Oxford University Press
Publication date:	09/01/2015
Series:	Human Technology Interaction Series
Edition description:	New Edition
Pages:	208
Product dimensions:	6.10(w) x 9.20(h) x 0.60(d)

About the Author

Jon Kolko is the Founder and Director of Austin Center for Design, a progressive educational institution teaching interaction design and social entrepreneurship. He has held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director roles at frog design, a global innovation firm. He was also a Professor of Interaction and Industrial Design at the Savannah College of Art and Design.

Table of Contents

Introduction

Section One: What is Synthesis?
Chapter 1: A Theory of Synthesis
Chapter 2: Sensemaking, Frames, Models and Patterns
Chapter 3: Abductive Reasoning

Section Two: Design Synthesis in a Business Context
Chapter 4: The Value of Synthesis in Driving Innovation
Chapter 5: The Culture of Synthesis

Section Three: Methods and Applicability
Chapter 6: Methods for Making Meaning out of Data
Chapter 7: Methods for Building an Experience Framework
Chapter 8: Methods for Creating Empathy and Insight

Conclusion
Glossary
Works Cited
Index

Editorial Reviews

Exposing the Magic of Design fits perfectly into a long-empty slot on the bookshelves of practitioners and students. His theory of synthesis will engage your brain six ways from Sunday, while the practical, actionable methods will change your process immediately. We have needed this book!


Steve Portigal
Principal, Portigal Consulting

Structured in three logical parts - theory, business value, and practical guidelines - Kolko's book is a must-read for those looking for a clear explanation of how to move from design research to design solutions.

Mark Vanderbeeken
Senior Partner, Experientia

"...design students, practitioners of design in all disciplines dealing with product development, and business owners have much to gain from reading this volume." — PsycCRITIQUES

From the Publisher