The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

by Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen
     
 

ISBN-10: 0198297785

ISBN-13: 9780198297789

Pub. Date: 11/28/2000

Publisher: Oxford University Press, USA

"This book challenges current beliefs about organizational identity, reputation, and branding. It is written by leading business academics from both sides of the Atlantic drawn from the fields of strategy, organization theory, marketing, accounting, and communication. These authors propose answers to important questions troubling many contemporary organizations:…  See more details below

Overview

"This book challenges current beliefs about organizational identity, reputation, and branding. It is written by leading business academics from both sides of the Atlantic drawn from the fields of strategy, organization theory, marketing, accounting, and communication. These authors propose answers to important questions troubling many contemporary organizations: How do organizations discover their identities? How do they use their identities to create strong reputations? How are identity and reputation linked to the corporate brand? How does corporate branding contribute to the creation of value? What are the implications of corporate branding for organizational structures and processes?"--BOOK JACKET.

Product Details

ISBN-13:
9780198297789
Publisher:
Oxford University Press, USA
Publication date:
11/28/2000
Pages:
312
Product dimensions:
6.20(w) x 9.00(h) x 1.00(d)

Table of Contents

Chapter 1: Introduction: Why the Expressive Organization?
Part I: Rethinking Identity
Chapter 2: Scaling the Tower of Babel: Relational Differences between Identity, Image, and Culture in Organizations, Mary Jo Hatch and Majken Schultz
Chapter 3: Organizational Identity as Moral Philosophy: Competitive Implications for Diversified Corporations, Jay B. Barney and Alice C. Stewart
Part II: The Symbolic Marketplace
Chapter 4: How Brands are Taking Over the Corporation, Wally Olins
Chapter 5: Markets and Meanings: Re-imagining Organizational Life, Paul du Gay
Part III: Reputation and Strategy
Chapter 6: The Road to Transparency: Reputation Management at Royal Dutch/Shell, Charles J. Fombrun and Violina P. Rindova
Chapter 7: Distorted Images and Reputation Repair, Janet M. Dukerich and Suzanne M. Carter
Part IV: Organizations as Brands
Chapter 8: Building and Managing Corporate Brand Equity, Kevin Lane Keller
Chapter 9: Building the Unique Organization Value Proposition, Simon Knox, Stan Maklan, and Keith Thompson
Part V: The Value of Storytelling
Chapter 10: Corporate Communication Orchestrated by a Sustainable Corporate Story, Cees B. M. van Riel
Chapter 11: Planning and Communicating Using Stories, Gordon G. Shaw
Chapter 12: Managing the Corporate Story, Mogens Holten Larsen
Part VI: Communicating Organizations
Chapter 13: Valuing Expressive Organizations: Intellectual Capital and the Visualization of Value Creation, Jan Mouritsen
Chapter 14: The Communication Advantage: A Constituency-Focused Approach to Formulating and Implementing Strategy, Paul A. Argenti and Janis Forman
Chapter 15: Self-Absorption and Self-Seduction in the Corporate Identity Game, Lars Thøger Christensen and George Cheney
Chapter 16: Identity Lost or Identity Found? Celebration and Lamentation over the Postmodern View of Identity in Social Sciences and Fiction, Barbara Czarniawska

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