The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand / Edition 1

The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand / Edition 1

by Majken Schulz, Mary Jo Hatch, Mogens Holten Larsen
     
 

ISBN-10: 0198297793

ISBN-13: 9780198297796

Pub. Date: 11/02/2000

Publisher: Oxford University Press, USA

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes

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Overview

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?

Product Details

ISBN-13:
9780198297796
Publisher:
Oxford University Press, USA
Publication date:
11/02/2000
Edition description:
New Edition
Pages:
312
Product dimensions:
8.90(w) x 5.90(h) x 0.70(d)

Table of Contents

Chapter 1: Introduction: Why the Expressive Organization?
Part I: Rethinking Identity
Chapter 2: Scaling the Tower of Babel: Relational Differences between Identity, Image, and Culture in Organizations, Mary Jo Hatch and Majken Schultz
Chapter 3: Organizational Identity as Moral Philosophy: Competitive Implications for Diversified Corporations, Jay B. Barney and Alice C. Stewart
Part II: The Symbolic Marketplace
Chapter 4: How Brands are Taking Over the Corporation, Wally Olins
Chapter 5: Markets and Meanings: Re-imagining Organizational Life, Paul du Gay
Part III: Reputation and Strategy
Chapter 6: The Road to Transparency: Reputation Management at Royal Dutch/Shell, Charles J. Fombrun and Violina P. Rindova
Chapter 7: Distorted Images and Reputation Repair, Janet M. Dukerich and Suzanne M. Carter
Part IV: Organizations as Brands
Chapter 8: Building and Managing Corporate Brand Equity, Kevin Lane Keller
Chapter 9: Building the Unique Organization Value Proposition, Simon Knox, Stan Maklan, and Keith Thompson
Part V: The Value of Storytelling
Chapter 10: Corporate Communication Orchestrated by a Sustainable Corporate Story, Cees B. M. van Riel
Chapter 11: Planning and Communicating Using Stories, Gordon G. Shaw
Chapter 12: Managing the Corporate Story, Mogens Holten Larsen
Part VI: Communicating Organizations
Chapter 13: Valuing Expressive Organizations: Intellectual Capital and the Visualization of Value Creation, Jan Mouritsen
Chapter 14: The Communication Advantage: A Constituency-Focused Approach to Formulating and Implementing Strategy, Paul A. Argenti and Janis Forman
Chapter 15: Self-Absorption and Self-Seduction in the Corporate Identity Game, Lars Thøger Christensen and George Cheney
Chapter 16: Identity Lost or Identity Found? Celebration and Lamentation over the Postmodern View of Identity in Social Sciences and Fiction, Barbara Czarniawska

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