Eye Tracking Methodology: Theory and Practice / Edition 1

Eye Tracking Methodology: Theory and Practice / Edition 1

by Andrew T. Duchowski
     
 

ISBN-10: 1852336668

ISBN-13: 9781852336660

Pub. Date: 01/17/2003

Publisher: Springer-Verlag New York, LLC

Despite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on how to develop, implement and use these systems. This second edition of Andrew Duchowski's successful guide to these systems contains significant additional material on the topic and fills this gap in the market with this accessible and

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Overview

Despite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on how to develop, implement and use these systems. This second edition of Andrew Duchowski's successful guide to these systems contains significant additional material on the topic and fills this gap in the market with this accessible and comprehensive introduction.

Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the second part surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program. The book focuses on video-based, corneal-reflection eye trackers - the most widely available and affordable type of system, before closing with a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.

Key features of this second edition include:

o Three new chapters providing technical descriptions of new (state-of-the-art) eye tracking technology

o A complete new Part describing experimental methodology including experimental design, empirical guidelines, together with 5 case studies

o Survey material regarding recent research publications included within Part IV

The second edition of Eye Tracking Methodology is an invaluable guide for practitioners responsible for developing or implementing an eye tracking system, and can also be used as a teaching text for relevant modules on advancedundergraduate and postgraduate courses.

One of the most comprehensive books on eye tracking ever written. A must-read for novices and experts alike.

Roel Vertegaal, Human Media Lab, Queen's University, Canada

the first comprehensive treatment of a critical methodological area, this book unites the field's core theoretical underpinnings with real-world applications and practical know-how

Dario Salvucci, Drexel University, USA

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Product Details

ISBN-13:
9781852336660
Publisher:
Springer-Verlag New York, LLC
Publication date:
01/17/2003
Edition description:
New Edition
Pages:
272
Product dimensions:
6.00(w) x 9.20(h) x 0.60(d)

Table of Contents

List of Figures
List of Tables
Pt. IIntroduction to the Human Visual System (HVS)
1Visual Attention3
2Neurological Substrate of the HVS17
3Visual Psychophysics31
4Taxonomy and Models of Eye Movements43
Pt. IIEye Tracking Systems
5Eye Tracking Techniques55
6System Hardware Installation67
7System Software Development77
8System Calibration97
9Eye Movement Analysis111
Pt. IIIEye Tracking Applications
10Diversity and Types of Eye Tracking Applications131
11Neuroscience and Psychology133
12Industrial Engineering and Human Factors171
13Marketing/Advertising193
14Computer Science205
15Conclusion227
References229
Index245

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