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Eye Tracking Methodology: Theory and Practice / Edition 1

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1852336668 Choose Expedited Shipping for fastest delivery! Used Texts May Have Used Book Stickers on the Cover. Free USPS Tracking Number. Used texts may NOT contain supplemental ... materials such as CD's, info-trac, access codes, etc... Satisfaction Guaranteed! Read more Show Less

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Overview

Despite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on how to develop, implement and use these systems. This second edition of Andrew Duchowski's successful guide to these systems contains significant additional material on the topic and fills this gap in the market with this accessible and comprehensive introduction.

Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the second part surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program. The book focuses on video-based, corneal-reflection eye trackers - the most widely available and affordable type of system, before closing with a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.

Key features of this second edition include:

o Three new chapters providing technical descriptions of new (state-of-the-art) eye tracking technology

o A complete new Part describing experimental methodology including experimental design, empirical guidelines, together with 5 case studies

o Survey material regarding recent research publications included within Part IV

The second edition of Eye Tracking Methodology is an invaluable guide for practitioners responsible for developing or implementing an eye tracking system, and can also be used as a teaching text for relevant modules on advancedundergraduate and postgraduate courses.

One of the most comprehensive books on eye tracking ever written. A must-read for novices and experts alike.

Roel Vertegaal, Human Media Lab, Queen's University, Canada

the first comprehensive treatment of a critical methodological area, this book unites the field's core theoretical underpinnings with real-world applications and practical know-how

Dario Salvucci, Drexel University, USA

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Product Details

  • ISBN-13: 9781852336660
  • Publisher: Springer-Verlag New York, LLC
  • Publication date: 1/17/2003
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 6.00 (w) x 9.20 (h) x 0.60 (d)

Table of Contents

List of Figures
List of Tables
Pt. I Introduction to the Human Visual System (HVS)
1 Visual Attention 3
2 Neurological Substrate of the HVS 17
3 Visual Psychophysics 31
4 Taxonomy and Models of Eye Movements 43
Pt. II Eye Tracking Systems
5 Eye Tracking Techniques 55
6 System Hardware Installation 67
7 System Software Development 77
8 System Calibration 97
9 Eye Movement Analysis 111
Pt. III Eye Tracking Applications
10 Diversity and Types of Eye Tracking Applications 131
11 Neuroscience and Psychology 133
12 Industrial Engineering and Human Factors 171
13 Marketing/Advertising 193
14 Computer Science 205
15 Conclusion 227
References 229
Index 245
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