Eye Tracking Methodology: Theory and Practice
This book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, and takes a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.

The third edition has been extensively revised and extended, and includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze analytics; design; GIS.

Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the author then surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program.

1126176197
Eye Tracking Methodology: Theory and Practice
This book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, and takes a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.

The third edition has been extensively revised and extended, and includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze analytics; design; GIS.

Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the author then surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program.

89.99 Out Of Stock
Eye Tracking Methodology: Theory and Practice

Eye Tracking Methodology: Theory and Practice

by Andrew T. Duchowski
Eye Tracking Methodology: Theory and Practice

Eye Tracking Methodology: Theory and Practice

by Andrew T. Duchowski

Paperback(3rd ed. 2017)

$89.99 
  • SHIP THIS ITEM
    Temporarily Out of Stock Online
  • PICK UP IN STORE

    Your local store may have stock of this item.

Related collections and offers


Overview

This book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, and takes a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.

The third edition has been extensively revised and extended, and includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze analytics; design; GIS.

Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the author then surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program.


Product Details

ISBN-13: 9783319578811
Publisher: Springer International Publishing
Publication date: 05/25/2017
Edition description: 3rd ed. 2017
Pages: 366
Product dimensions: 6.10(w) x 9.25(h) x (d)

About the Author

Dr. Duchowski is a professor of Computer Science at Clemson University. His research and teaching interests include visual attention and perception, eye tracking, computer vision, and computer graphics. He has produced a corpus of publications related to eye tracking research and has delivered courses and seminars on the subject at international conferences. He maintains Clemson's eye tracking laboratory, and teaches a regular course on eye tracking methodology, attracting students from a number of disciplines across campus.

Table of Contents

Part I Introduction to the Human Visual System (HVS).- 2 Neurological Substrate of the HVS.- 3 Visual Psychophysics.- 4 Taxonomy and Models of Eye Movements.- Part II Eye Tracking Systems.- 5 Eye Tracking Techniques.- 6 Head-Mounted System Hardware Installation.- 7 Head-Mounted System Software Development.- 8 Head-Mounted System Calibration.- 9 Table-Mounted System Hardware Installation.- 10 Table-Mounted System Software Development.- 11 Table-Mounted System Calibration.- 12 Using an Open Source Application Program Interface.- 13 Eye Movement Analysis.- 14 Advanced Eye Movement Analysis.- 15 The Gaze Analytics Pipeline.- 16 Eye Movement Synthesis.- Part III Eye Tracking Methodology.- 17 Experimental Design.- 18 Suggested Empirical Guidelines.- 19 Case Studies.- 20 Diversity and Types of Eye Tracking Applications.- 21 Neuroscience and Psychology.- 22 Industrial Engineering and Human Factors.- 23 Marketing/Advertising.- 24 Computer Science.- 25 Conclusion.- References.- Index.
From the B&N Reads Blog

Customer Reviews