The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy

The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy

by Kevin Lee, Steve Baldwin
     
 

"What we're describing is a world that's very different from the one we once knew. It is a much faster and uncertain world, where what's right today is wrong tomorrow, and where today's success is tomorrow's failure. Forward-thinking marketers will benefit from understanding and exploiting how national advertising markets work, and forward-thinking agencies will adapt… See more details below

Overview

"What we're describing is a world that's very different from the one we once knew. It is a much faster and uncertain world, where what's right today is wrong tomorrow, and where today's success is tomorrow's failure. Forward-thinking marketers will benefit from understanding and exploiting how national advertising markets work, and forward-thinking agencies will adapt their practices to the radically altered marketing landscape. Operating in this environment is not for the faint of heart or the slow of feet, and not everybody is cut out for it. But for those who are willing to invest in the tools, techniques, and processes necessary to achieve mastery in this fast-moving world, there are many rewards. Those who can adapt will thrive, and those who can't or won't will wither and expire.

Product Details

ISBN-13:
9780974380667
Publisher:
Easton Studio Press, LLC
Publication date:
10/02/2007
Pages:
189
Product dimensions:
6.10(w) x 9.10(h) x 0.90(d)

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