Eyes Wide Open: How to Make Smart Decisions in a Confusing World

Overview

Become a more confident, independent, and successful decision maker—savvy to how your emotions, moods, and habits can trip you up.

In our fast-moving world, we're overloaded with differing opinions, conflicting data, and changing advice. But how thoroughly do we scrutinize those we listen to? Are we open to new ways of tackling problems or constrained by how we've made past decisions? How much do we challenge ourselves?

By combining stories ...

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Eyes Wide Open: How to Make Smart Decisions in a Confusing World

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Overview

Become a more confident, independent, and successful decision maker—savvy to how your emotions, moods, and habits can trip you up.

In our fast-moving world, we're overloaded with differing opinions, conflicting data, and changing advice. But how thoroughly do we scrutinize those we listen to? Are we open to new ways of tackling problems or constrained by how we've made past decisions? How much do we challenge ourselves?

By combining stories from Hollywood to NASA with the latest in brain science, Noreena Hertz reveals the extent to which life-altering, business-affecting, policy-determining, and health-defining decisions are based on partial information, assumed wisdoms, corrupted data, and insufficient scrutiny. In this essential guide, she offers practical ways to make better, smarter choices and more accurate predictions—in your personal life and at work.

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Editorial Reviews

Publishers Weekly
08/26/2013
Economist Hertz (The Silent Takeover) provides a detailed guide to the vulnerabilities of human cognition, ranging from selection biases to sleep deprivation, from statistical misapprehensions to simple peer pressure and unconscious environmental cues. She also explains how the straightforward presentation of information can sometimes mislead us, and the means by which profit- and power-seeking entities attempt to exploit our human foibles. Each of the book’s 10 sections includes advice on how to address these pitfalls and methods by which distracting influences and misleading data can filtered by the self-aware to arrive at reasonable decisions. Written in an informal style, the book might seem like light entertainment, but many of Hertz’s observations are impressively incisive. Readers interested in more information are well advised to peruse the author’s detailed end notes. Properly applied, her straightforward suggestions will alert readers to logical and perceptive blinders, allowing them to make better decisions. Agent: Ed Victor, Ed Victor Literary Agency. (Oct.)
Bob Cialdini
“With 10 sensible steps to take, Noreena Hertz charts a sound decision-making route for us through a world in hyper-drive. I’d recommend a prudent first step-get this book.”
Robert B. Cialdini
“With 10 sensible steps to take, Noreena Hertz charts a sound decision-making route for us through a world in hyper-drive. I’d recommend a prudent first step-get this book.”
Dominic Barton
“Witty, well-researched and practical, Hertz’s EYES WIDE OPEN is an invaluable guide for anyone facing tough decisions in today’s complex world.”
Ken Burns
“The hieroglyphics that are our modern world just got a great translator, for in herfascinating new book, Noreena Hertz has given us a kind of Rosetta stone thatpermits us all a new perspective on the chaos we call life.”
Michael Lynton
“Noreena Hertz brilliantly combines academic research with a pragmatic approach. At the movie studio, we often have to make very expensive decisions based on imperfect information. Eyes Wide Open will be of great help as we continueto rewire the process by which we make decisions.”
Don Tapscott
“Hertz’s Eyes Wide Open is the go-to handbook for thinking intelligently and keeping your wits about you in an increasingly complicated and digital world.”
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Product Details

  • ISBN-13: 9780062268617
  • Publisher: HarperCollins Publishers
  • Publication date: 9/24/2013
  • Pages: 352
  • Sales rank: 329,695
  • Product dimensions: 5.90 (w) x 9.10 (h) x 1.30 (d)

Meet the Author

Noreena Hertz is the Associate Director for the Centre for International Business at the University of Cambridge. Recognized as one of the world's leading experts on economic globalization, her work has been published in the Washington Post, the New Statesman, The Observer, and the Guardian.

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