Eyes Wide Open: How to Make Smart Decisions in a Confusing World [NOOK Book]

Overview

This game-changing book empowers readers to become confident, independent, wise decision-makers— savvy to how our emotions, moods, and habits can trip us up.

An investor wonders whether to put his money into the stock market or to keep it in a savings account. A patient is torn between opting for surgery and trying an experimental drug therapy. A college-bound student questions whether to take on debt to attend an Ivy League school or to choose...

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Eyes Wide Open: How to Make Smart Decisions in a Confusing World

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Overview

This game-changing book empowers readers to become confident, independent, wise decision-makers— savvy to how our emotions, moods, and habits can trip us up.

An investor wonders whether to put his money into the stock market or to keep it in a savings account. A patient is torn between opting for surgery and trying an experimental drug therapy. A college-bound student questions whether to take on debt to attend an Ivy League school or to choose a public institution with low tuition.

We face momentous decisions with important consequences throughout our lives. We have never had better access to information and expertise, yet this data deluge has become a double-edged sword. Which sources of information are credible? How can we separate the signal from the noise? Whose advice can we trust?

All of these questions are reasons for us to become empowered decision-makers capable of making high-stakes choices ourselves. Whether you are a politician, a businessperson, a professional, or a parent, now is the time to take a radically different approach. In Eyes Wide Open, the bestselling author and visionary thinker Noreena Hertz shares insights from the latest research along with practical advice, including

  • why looking at information in black and white rather than in color can lead to better decisions
  • why it's smart to be skeptical about experts' pronouncements, and how to identify the best among them
  • why it's crucial to carve out time to think, even in moments of crisis
  • how and why you should regulate your emotional thermostat to make smart decisions
  • why you need to shake up your social network if you don't want only to reinforce what you already know and amplify the beliefs you already have

It's time to make decisions with our eyes wide open—for the sake of our health, our wealth, and our future security.

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Editorial Reviews

Publishers Weekly
08/26/2013
Economist Hertz (The Silent Takeover) provides a detailed guide to the vulnerabilities of human cognition, ranging from selection biases to sleep deprivation, from statistical misapprehensions to simple peer pressure and unconscious environmental cues. She also explains how the straightforward presentation of information can sometimes mislead us, and the means by which profit- and power-seeking entities attempt to exploit our human foibles. Each of the book’s 10 sections includes advice on how to address these pitfalls and methods by which distracting influences and misleading data can filtered by the self-aware to arrive at reasonable decisions. Written in an informal style, the book might seem like light entertainment, but many of Hertz’s observations are impressively incisive. Readers interested in more information are well advised to peruse the author’s detailed end notes. Properly applied, her straightforward suggestions will alert readers to logical and perceptive blinders, allowing them to make better decisions. Agent: Ed Victor, Ed Victor Literary Agency. (Oct.)
Robert B. Cialdini
“With 10 sensible steps to take, Noreena Hertz charts a sound decision-making route for us through a world in hyper-drive. I’d recommend a prudent first step-get this book.”
Dominic Barton
“Witty, well-researched and practical, Hertz’s EYES WIDE OPEN is an invaluable guide for anyone facing tough decisions in today’s complex world.”
Ken Burns
“The hieroglyphics that are our modern world just got a great translator, for in herfascinating new book, Noreena Hertz has given us a kind of Rosetta stone thatpermits us all a new perspective on the chaos we call life.”
Michael Lynton
“Noreena Hertz brilliantly combines academic research with a pragmatic approach. At the movie studio, we often have to make very expensive decisions based on imperfect information. Eyes Wide Open will be of great help as we continueto rewire the process by which we make decisions.”
Don Tapscott
“Hertz’s Eyes Wide Open is the go-to handbook for thinking intelligently and keeping your wits about you in an increasingly complicated and digital world.”
Bob Cialdini
“With 10 sensible steps to take, Noreena Hertz charts a sound decision-making route for us through a world in hyper-drive. I’d recommend a prudent first step-get this book.”
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Product Details

  • ISBN-13: 9780062268631
  • Publisher: HarperCollins Publishers
  • Publication date: 9/24/2013
  • Sold by: HARPERCOLLINS
  • Format: eBook
  • Pages: 352
  • Sales rank: 296,595
  • File size: 604 KB

Meet the Author

Noreena Hertz is a bestselling author, academic, and thinker who has been described by Vogue as "one of the world's most inspiring women." Hertz has given talks for TED and the World Economic Forum, and she also advises a range of major corporations. She is associate director at the Centre for International Business and Management at the Judge Business School, University of Cambridge.

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