Eyetracking Web Usability (Voices That Matter Series)
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Eyetracking Web Usability (Voices That Matter Series)

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by Jakob Nielsen, Kara Pernice
     
 

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Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help

Overview

Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why.

With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.

Product Details

ISBN-13:
9780321498366
Publisher:
New Riders
Publication date:
12/18/2009
Series:
Voices That Matter Series
Pages:
437
Product dimensions:
6.70(w) x 9.00(h) x 0.90(d)

Meet the Author

Jakob Nielsen, Ph.D., is a principal of Nielsen Norman Group and founder of the “discount usability engineering” movement, emphasizing fast and efficient methods for improving the quality of user interfaces. Dr. Nielsen has been called, “the world’s leading expert on Web usability” by U.S. News and World Report and “the next best thing to a true time machine” by USA Today. He is the author of numerous best-selling books, including Prioritizing Web Usability and the groundbreaking Designing Web Usability, which has sold more than 250,000 copies and has been translated in 22 languages.

Kara Pernice is the managing director of Nielsen Norman Group, where she has led several global Web usability research studies on a variety of topics, such as intranets, accessibility, senior citizens, and emotion and design. She has developed and taught numerous seminars on product life cycles, field studies, usability research, and eyetracking. She has also written and published many reports on Web design and usability methods.

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Eyetracking Web Usability (Voices That Matter Series) 4.5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
gregorywest More than 1 year ago
Review: by Gregory West prospector16@gmail.com Member of the Computer Operators ?of Marysville & Port Huron (COMP) www.bwcomp.org Eyetracking Web Usability by Jakob Nielsen and Kara Pernice Published by New Riders?newriders.com (an mprint of Peachpit) ISBN-13: 978-0321-49836-6 Pages: 437 USA: $59.99 / CDA: $71.99 Have you ever wondered why certain parts of a website catch your eye and you ignore or completely miss others? Whether you are designing a corporate website, simply working with a private site, or setting up a blog for the first time, this book will take you into the world of design and what works. Authors: Neilson and Pernice take us on a detailed journey demonstrating what works and grabs your attention longer than a split second. Eyetracking technology allows you to see what people see on mainstream websites. This book's main focus is "to study look patterns and how they relate to Web usage". It is "not a general book about Web usability", although it gives an excellent insight into why people go to certain areas on a page. Throughout the eight chapters, we learn how "Eyetracking" technology works. Also, you will find a summary covering human behavioral patterns, resulting from these extensive studies. The second chapter is a little dry as it explains how this technology works, data collected, fake tests, study participants and cost evaluations. Other chapters get into the heart of page layout, navigation design elements and images. Chapter seven covers advertisements which is a major aspect of the Internet. Everything, from when people look at ads to the impact of ad placement, is detailed in a quite interesting fashion. Here is where you find out what works and what fails. The authors point out the need for corporate executives to stand aside and let the professional graphic designers do their job. They show how upper-level management employees who know nothing about design and graphics can destroy the design due to ignorance of "web usability" and drive customers away. ? Not contained in the book keeping "this book at a manageable size" are two "separate reports" made available online: Eyetracking Methodology: How to Conduct and Evaluate Usability Studies Using Eyetracking: www.useit.com/eyetracking/methodology and How People Read on the Web: www.nngroup.com/reports/reading If you are, in any way, part of a team that works on websites, or if you have your own personal blog and want your sites to work, this book is something that you will keep going back to as a reference guide. There is an excellent Table of Contents in the front and a well laid out Glossary in the back to make sure you find exactly the topic to research and learn.