Face Time

Overview

Face Time provides cutting-edge insights into the emotional dynamics of the 2008 presidential race. Politics is profoundly emotional, a matter of gut-level reactions to candidates as people, to the values and beliefs that guide them, and to the TV commercials that promote them. Yet nobody has had a truly viable way to gauge the emotions of the candidates and voters alike, until now. Facial coding is a scientific research tool that has been written about extensively in Malcolm Gladwell's bestseller Blink, and is ...
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Overview

Face Time provides cutting-edge insights into the emotional dynamics of the 2008 presidential race. Politics is profoundly emotional, a matter of gut-level reactions to candidates as people, to the values and beliefs that guide them, and to the TV commercials that promote them. Yet nobody has had a truly viable way to gauge the emotions of the candidates and voters alike, until now. Facial coding is a scientific research tool that has been written about extensively in Malcolm Gladwell's bestseller Blink, and is used by the CIA and the FBI. Author Dan Hill has for a decade now been using the tool in market research for the world's major brands. In 2004, Hill critiqued the Bush/Kerry debates for The New York Times and other media. This time around, he's looked at the entire race to date, on a non-partisan basis, taking into account how the candidates perform as leaders, as brands, and as communicators. The subject matter stretches from the earliest campaigning in Iowa to a prognosis about the general election. Want to know which candidate's are authentic and when they're on- or -off-emotion? Here's your chance. With an election affected by the emotional angle of potential race bias, now's the time to get beyond what people say to how they feel about a historic race for the White House.
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Product Details

  • ISBN-13: 9781592982592
  • Publisher: Beaver's Pond Press, Incorporated
  • Publication date: 9/1/2008
  • Pages: 182
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.60 (d)

Table of Contents


Introduction
The Importance of Being On-Emotion     1
The Nomination Battles
Leadership- Candidate as Product     25
Branding- Candidate as Strategically Positioned     57
Communications- Candidate as Advertised     87
The General Election
Scorecard & Forecast     125
Appendices
Top Ten Leadership Attributes     157
Top Ten Branding Objectives     159
Top Ten Communications Goals     161
Definitions of Ten Emotional States     163
How to Read the Charts     165
Endnotes     171
Photo Credits     177
Index     179
Acknowledgements     183
About the Author     185
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