Facebook Advertising in 5 Easy Steps

Facebook Advertising in 5 Easy Steps

by Lou Diamond
     
 

"Learn How to Plan and Profit from Facebook Advertising in 5 Easy Steps!"
Facebook is in millions of homes around the world. In fact, it has more than 500 million active users.

On November 6, 2006, Facebook launched their advertising program. “For the last hundred years media has been pushed out to people, but now marketers are going to be a part… See more details below

Overview

"Learn How to Plan and Profit from Facebook Advertising in 5 Easy Steps!"
Facebook is in millions of homes around the world. In fact, it has more than 500 million active users.

On November 6, 2006, Facebook launched their advertising program. “For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do,” Zuckerberg announced.

While Facebook ads work much the same as other PPC or Pay Per Click ads do, there are a few significant differences.

Facebook allows you to narrow your ads to be seen by more specific demographic (i.e. Age, Sex, Location and often interest).

On Facebook, targeting with keywords is optional
Facebook ads are delivered direct to your target audience right on their profile pages
Compared to Google ads, on Facebook there are fewer advertisers which means less competition for your niche. This is also relevant because it can cost you much less per click – a better return on your investment.

Additionally, people can “Like” your advertisements, which can produce a snowball effect. If you’re seeking to drive traffic to your website, Facebook Fan Page, Profile Page event, group or application, Facebook Advertising may be your ideal solution.
The steps include:


Step #1: What Are Your Goals?
Step #2: Who is Your Audience?
Step #3: Design Your Advertisement
Step #4: Establish Your Budget and Pricing
Step #5: Track the Data!

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Product Details

ISBN-13:
2940011921377
Publisher:
Lou Diamond
Publication date:
11/13/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
0 MB

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