The Facebook Effect: The Inside Story of the Company That Is Connecting the World
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The Facebook Effect: The Inside Story of the Company That Is Connecting the World

3.2 138
by David Kirkpatrick
     
 

ISBN-10: 1439102112

ISBN-13: 9781439102114

Pub. Date: 06/08/2010

Publisher: Simon & Schuster

The inside story of Facebook, told with the full, exclusive cooperation of founder Mark Zuckerberg and the company's other leaders.

IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of

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Overview

The inside story of Facebook, told with the full, exclusive cooperation of founder Mark Zuckerberg and the company's other leaders.

IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran.

Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else.

How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

Product Details

ISBN-13:
9781439102114
Publisher:
Simon & Schuster
Publication date:
06/08/2010
Pages:
384
Product dimensions:
6.20(w) x 9.30(h) x 1.50(d)

Table of Contents

Prologue: The Facebook Effect 1

1 The Beginning 19

2 Palo Alto 42

3 Social Networking and the Internet 66

4 Fall 2004 86

5 Investors 107

6 Becoming a Company 128

7 Fall 2005 149

8 The CEO 159

9 2006 180

10 Privacy 199

11 The Platform 215

12 $15 Billion 235

13 Making Money 256

14 Facebook and the World 274

15 Changing Our Institutions 287

16 The Evolution of Facebook 302

17 The Future 318

Postscript 334

Acknowledgments 336

A Note on Reporting for This Book 338

Notes 340

Additional Reading 353

Index 355

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