The Facebook Effect: The Inside Story of the Company That Is Connecting the World
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The Facebook Effect: The Inside Story of the Company That Is Connecting the World

3.2 138
by David Kirkpatrick
     
 

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ISBN-10: 1439102112

ISBN-13: 9781439102114

Pub. Date: 06/08/2010

Publisher: Simon & Schuster

The inside story of Facebook, told with the full, exclusive cooperation of founder Mark Zuckerberg and the company's other leaders.

IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of

Overview

The inside story of Facebook, told with the full, exclusive cooperation of founder Mark Zuckerberg and the company's other leaders.

IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran.

Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else.

How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

Product Details

ISBN-13:
9781439102114
Publisher:
Simon & Schuster
Publication date:
06/08/2010
Pages:
384
Product dimensions:
6.20(w) x 9.30(h) x 1.50(d)

Table of Contents

Prologue: The Facebook Effect 1

1 The Beginning 19

2 Palo Alto 42

3 Social Networking and the Internet 66

4 Fall 2004 86

5 Investors 107

6 Becoming a Company 128

7 Fall 2005 149

8 The CEO 159

9 2006 180

10 Privacy 199

11 The Platform 215

12 $15 Billion 235

13 Making Money 256

14 Facebook and the World 274

15 Changing Our Institutions 287

16 The Evolution of Facebook 302

17 The Future 318

Postscript 334

Acknowledgments 336

A Note on Reporting for This Book 338

Notes 340

Additional Reading 353

Index 355

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Facebook Effect 3.2 out of 5 based on 0 ratings. 138 reviews.
RolfDobelli More than 1 year ago
Statistically speaking - if Facebook and the internet keep growing at a steady rate - by 2013, every internet user will have a Facebook page, a remarkable achievement for an organization in operation only since 2004. In fact, Facebook is the best networking platform ever. Writer, editor and technology expert David Kirkpatrick examines its amazing start-up and covers "the Facebook effect," the singular phenomenon that enables people globally to connect in new ways. Facebook is ubiquitous, with far greater penetration than any other mass medium. Most intriguing, information can bubble up from Facebook users and quickly spread from one online "friend" to another across an immense social network of nearly 500 million users worldwide. Kirkpatrick nails Facebook's complex corporate biography and, even more tellingly, captures the personalities of the innovators involved, particularly genius CEO Mark Zuckerberg. getAbstract recommends this book to all Facebook members, which if current trends continue, soon will be everyone online.
QuincyB More than 1 year ago
The book is an amazing read. If you know anything about Facebook and are curious about how technology is evolving the world, you won't be able to put it down. It includes the backstory and all the drama of how Facebook grew from nothing to the newest world changing company of Silicon Valley. It has all the incredible details that you will never see anywhere else.
TheAgencyReview 9 months ago
First and foremost, The Facebook Effect by David Kirkpatrick is a valuable document, chronicling how Facebook started, grew, stumbled and then transformed into whatever you think it is now. This is all the more impressive because the story Mr. Kirkpatrick endeavors to tell goes in two directions at once. The first direction is toward Silicon Valley, where all things tech wind up eventually and where Facebook eventually makes its way from the dorms of Harvard. This part of the story itself has two parts — one about the culture that has created Google, Yahoo! and everything else wise and wonderful in our age, and the other about how this handful of teenagers functioned in and out of that culture, sometimes doing the dance, other times not The second direction of the story — both the one Mr. Kirkpatrick writes and the one Facebook is living — is toward (to read the rest of this review, please visit http://the-agency-review.com/facebook-effect)
Anonymous More than 1 year ago
The Facebook Effect by David Kirkpatrick is novel that gives the &lsquo;inside story&rsquo; of Facebook and Mark Zuckerberg. The book provides background on Zuckerberg as well has a background on how Social Media websites came to be. The book focuses of the entrepreneurship of Zuckerberg and his colleagues and discusses how the site was so quick to rise. After reading The Facebook Effect I found that it provides a good and complete history of the company. The book covers Facebook&rsquo;s humble beginnings in a college dorm to its massive growth to become what it is today. Kirkpatrick aims to bring give the reader an inside look at what it took to create Facebook and what made it different from the other social media sites that were being created around the same time as Facebook was. Still, the book was not exactly what I had expected, I thought it would be more about society&rsquo;s reaction to Facebook and how it has changed people, business and culture rather than an account of how it came to be and its rise to success. Additionally, the book delves into Mark Zuckerberg and the entrepreneurial side of what it took to create Facebook. Furthermore, Kirkpatrick seems a little biased and in favor of Facebook and its creator Mark Zuckerberg rather than a balanced analysis. The first few chapters, at times, read like a love letter to Zuckerberg. David Kirkpatrick painted the picture of Zuckerberg as an eccentric boy-genius. He clearly favors Zuckerberg. For example, when discussing the law suits that occurred, the story is only told from the perspective of Zuckerberg rather than providing a balanced account that shows some of the moral downfalls that happened during the early stages of Facebook&rsquo;s creation. He even says that &ldquo;some prefer a darker narrative&rdquo; for how Facebook began and quickly brushes those &lsquo;accounts&rsquo; and &lsquo;accusations&rsquo; off in a few sentences (Kirkpatrick, p. 40). Moreover, having watched the movie social network it was nice to read history that debunks some of the more outlandish circumstances presented in the movie such as Sean Parkers glitzy front man attitude. Furthermore as the book progresses into the a discussion about how Facebook was working to gain advertisers and revenue the story seems less extravagant than the Fincher film. Additionally, The Facebook Effect gives readers more information on the others involved like Tricia Black, Eduardo Saverin, Sean Parker, Dustin Moskovitz and Chris Hughes. Therefore, while this book may gloss over some of the more ugly details, it still is a piece of media that is a step closer to providing its audience with a true account of how Facebook came to be. Reading further, it is interesting how Zuckerberg avoided advertisers and how that decision allowed him to create a site that puts users first. Reading The Facebook Effect  every page shows the reader how Facebook was constantly innovating advertising and social media. These innovations of clearly how Facebook was able to reach one million users in under a year (Kirckpatrick, p. 103). The future of Facebook that Kirkpatrick describes is a remarkable one. For example, statements made about the power of Facebook seem a little farfetched. Kirkpatrick ponders if Facebook could &ldquo;become a factor in helping bring together a world filled with political and religious strife and in the midst of environmental and economic breakdown?&rdquo; (Kirkpatrick p. 9) Kirpatrick even says Facebook &ldquo;is altering the character of political activism, and in some countries it is starting to affect the process of democracy itself&rdquo;(Kirkpatrick p.15). In that the author seems to say how far reaching Facebook&rsquo;s influence is, but it&rsquo;s this reader&rsquo;s opinion that those statements are a little fanciful and stretch the truth. The bias in the book could not be more evident. Still, in terms of marketing and advertising the book is interesting. I found that the end of the book where Sheryl Sandberg is discussed to be one of the best parts. For a company like Facebook that has only recently begun advertising and turning profit Kirkpatrick provides a glimpse of things to come. Facebook is able to offer targeted marketing and unique opportunities for advertisers and the effects of this are only beginning. Facebook even allows users to have &ldquo;the same power that mass media has had to beam out a message&rdquo; (Kirckpatrick p. 296). I think the discussions Kirpatrick has on the power of spreading messages through Facebook are intriguing and worthwhile.  Overall I found the book to be inclined toward turning Mark Zuckerberg into a humble genius, but it is still a good read for those interested in the company and gives readers straightforward information on the rise of the company. I would recommend this book because, despite the biased nature, the story of Facebook is still there and it&rsquo;s an interesting one.
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Crosby_Lee_Rolltide More than 1 year ago
Facebook started as a dorm room experiment for Mark Zuckerberg a Harvard student. In 2003 Zuckerberg arrived at his dorm room and this is when Facebook started it journey to the current 500 million users. Facebook has forever changed the way we connect socially. David Kirkpatrick the author of this book explains how Zuckerberg created the business and what problems he encountered over the years. Zuckerberg says, &ldquo;Facebook must dominate communication on the internet.&rdquo; The vision he had of this company in 2003 would not stop for anything. Zuckerberg hasn&rsquo;t just created a dominating social network but a network that changed the way we look at politics, get current events, and reconnect with old friends. I recommend this book to anyone who is intrigued on how Facebook was started and created. It explains the ins and outs of Facebook. I couldn&rsquo;t put this book down, because of the way it keeps you interested and the opportunity Zuckerberg saw for the company.
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Craig Fossier More than 1 year ago
Big brother has arrived and everyone signed up of their own free will. Check out page 204 " The reality is that nothing on Facebook is really confidential." Page 233 " For all their usefullness and entertainment value, applications on Facebook are often cavalier about how they treat user data." "Facebook and its business partners learn lots about us, but we know very little about them or about what information of ours is collected and how it's used." Page 308 "Make sure you never upload anything you don't feel comfortable giving away forever, because it's Facebook's now." Page 325 "In a worst-case scenario..........Facebook itself could become a giant surveillance system."
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Anonymous More than 1 year ago
Great read if you are interested in the deeper history of the site and its founders. The book also gets into some of the sociological effects of the site which I found less interesting/insightful, but from a historical perspective of the site I found the book fascinating.
Anonymous More than 1 year ago