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Web 2.0, the next generation of the Internet that is characterized by social networking sites, has revolutionized the ways individuals communicate. It has also transformed the way business is conducted, especially by companies that have used social networks' information about people and affiliations to form customer profiles and profitable customer relationships. Shih, a Web 2.0 business applications pioneer, shows readers how to use the power of social networks in business functions, such as sales, marketing, recruitment, and identification of opportunities. Companies' future abilities to compete may be dependent upon the implementation of strategies in this book, which recommends it to all business professionals.