Facebook Marketing All-in-One For Dummies

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Overview

Great new edition covers what you need to know for successful Facebook marketing

Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to ...

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Overview

Great new edition covers what you need to know for successful Facebook marketing

Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential.

  • Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns
  • Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing
  • Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more

Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook.

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  • Facebook Marketing All-in-One For Dummies
    Facebook Marketing All-in-One For Dummies  

Product Details

  • ISBN-13: 9781118466780
  • Publisher: Wiley
  • Publication date: 12/26/2012
  • Series: For Dummies Series
  • Edition number: 2
  • Pages: 696
  • Sales rank: 956,447
  • Product dimensions: 7.30 (w) x 9.20 (h) x 1.60 (d)

Meet the Author

Amy Porterfield is a social media strategist who helps clients maximize the marketing power of social media.

Phyllis Khare is a keynote speaker and trainer with Five Star Speakers and in-demand strategist for social media marketing.

Andrea Vahl is the community manager for Social Media Examiner, the largest online social media magazine.

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Table of Contents

Introduction 1

About This Book 1

Foolish Assumptions 2

Conventions Used in This Book 2

What You Don’t Have to Read 2

How This Book Is Organized 3

Book I: Joining the Facebook Marketing Revolution 3

Book II: Claiming Your Presence on Facebook 3

Book III: Adding the Basics to Your Facebook Page 3

Book IV: Building, Engaging, Retaining, and Selling to Your Community 3

Book V: Understanding Facebook Applications 4

Book VI: Making Facebook Come Alive with Events and Contests 4

Book VII: Advanced Facebook Marketing Tactics 4

Book VIII: Facebook Advertising 4

Book IX: Measuring, Monitoring, and Analyzing 5

Icons Used in This Book 5

Where to Go from Here 5

Book I: Joining the Facebook Marketing Revolution 7

Chapter 1: Exploring Facebook Marketing 9

Seeing the Business Potential of Facebook 9

Reaping the benefi ts for business-to-consumer companies 11

Reaping the benefi ts for business-to-business companies 15

Developing genuine relationships with customers

and prospects 15

Creating one-to-one customer engagement 16

Providing prompt customer service 16

Creating a shopping portal 18

Using Facebook with the Global Market 19

Understanding Facebook Marketing Basics 20

Marketing on your Page and your Profi le 21

Developing your Page to be a hub of activity 22

Understanding privacy options 23

Keeping things professional but personal 26

Chapter 2: Creating Your Facebook Marketing Plan 27

Defining Your Ideal Audience on Facebook 27

Identifying the demographics of your ideal audience 28

Understanding the psychographics of your ideal audience 28

Finding Your Ideal Audience inside Facebook 29

Filtering Facebook Search results 31

Using Facebook Ads to research your ideal audience 33

Identifying the Core Goals of Your Facebook Marketing Plan 35

Defi ning your Facebook marketing goals 36

Deciding on a social media budget 36

Deciding whether a Facebook Ads campaign is right for you 37

Rules for Successful Facebook Pages 38

Rule #1: Be deliberate, and manage expectations 38

Rule #2: Focus on smart branding 39

Rule #3: Create fresh content 40

Rule #4: Give your Page a human touch 41

Rule #5: Cultivate engagement with two-way dialogue 42

Rule #6: Encourage fan-to-fan conversations 43

Rule #7: Make word-of-mouth advocacy easy 44

Rule #8: Create consistent calls to action 44

Rule #9: Monitor, measure, and track 45

Summing up the nine rules 45

Setting Up the Resources and Manpower for Your Facebook Marketing Plan 46

Identifying your existing resources and manpower 46

Deciding on in-house or outsourced marketing 47

Defining Your Admin Team 49

Filling the five admin roles 50

Adding an admin 50

Deleting an admin 52

Choosing the right Page manager 52

Considering a social media manager 53

Coordinating admin posts and strategies 54

Measuring Your Return on Investment 55

Defining success 55

Measuring brand ROI 56

Measuring financial ROI 56

Book II: Claiming Your Presence on Facebook 57

Chapter 1: Understanding Facebook Pages and

Personal Accounts 59

Reviewing Facebook Pages and Account Types 60

Navigating Your Personal Profi le Timeline and the Subscribe Button 60

Creating a personal Profile 61

Activating the Subscribe button 64

Chapter 2: Creating Your Facebook Marketing Plan 27

Defi ning Your Ideal Audience on Facebook 27

Identifying the demographics of your ideal audience 28

Understanding the psychographics of your ideal audience 28

Finding Your Ideal Audience inside Facebook 29

Filtering Facebook Search results 31

Using Facebook Ads to research your ideal audience 33

Identifying the Core Goals of Your Facebook Marketing Plan 35

Defi ning your Facebook marketing goals 36

Deciding on a social media budget 36

Deciding whether a Facebook Ads campaign is right for you 37

Rules for Successful Facebook Pages 38

Rule #1: Be deliberate, and manage expectations 38

Rule #2: Focus on smart branding 39

Rule #3: Create fresh content 40

Rule #4: Give your Page a human touch 41

Rule #5: Cultivate engagement with two-way dialogue 42

Rule #6: Encourage fan-to-fan conversations 43

Rule #7: Make word-of-mouth advocacy easy 44

Rule #8: Create consistent calls to action 44

Rule #9: Monitor, measure, and track 45

Summing up the nine rules 45

Setting Up the Resources and Manpower for Your Facebook Marketing Plan 46

Identifying your existing resources and manpower 46

Deciding on in-house or outsourced marketing 47

Defi ning Your Admin Team 49

Filling the fi ve admin roles 50

Adding an admin 50

Deleting an admin 52

Choosing the right Page manager 52

Considering a social media manager 53

Coordinating admin posts and strategies 54

Measuring Your Return on Investment 55

Defining success 55

Measuring brand ROI 56

Measuring financial ROI 56

Book II: Claiming Your Presence on Facebook 57

Chapter 1: Understanding Facebook Pages and Personal Accounts 59

Reviewing Facebook Pages and Account Types 60

Navigating Your Personal Profile Timeline and the Subscribe Button 60

Creating a personal Profile 61

Activating the Subscribe button 64

Talking about the Ticker 65

Creating a Business Page 66

Making a Places Page 68

Creating a Group Page 71

Setting Up an Interest Page 72

Creating a Limited Business Account 75

Chapter 2: Creating Your Business Page 77

Considering a Few Things Before You Start 77

Choosing the right name for your business Page 78

Choosing the right type of business Page 79

Setting Up Your New Business Page 81

Completing, Publishing, and Promoting Your Page 85

Getting your Facebook images right 86

Completing the Info Page 90

Adding Facebook-built apps 92

Adding custom apps 94

Posting status updates 95

Publishing your Page 96

Editing and adding milestones 97

Inviting your Facebook Friends99

Inviting e-mail contacts 100

Sharing your Page 102

Promoting this Page on your website 103

Setting up your mobile phone 104

Managing Missteps 105

Creating personal Profi les with a business name 105

Sorting out or deleting a personal Profi le set up as a business 105

Changing your business Page type or name 108

Chapter 3: Administering Your Facebook Business Page 111

Viewing Facebook as Your Page 111

Liking other Pages as your Page 114

Changing voice preferences 115

Touring the Admin panel 115

Understanding How Other People See Your Page 118

Cover photo 120

Featured apps 120

Profi le image 121

Friends (Mutual connections) 121

About section 122

The numbers 122

The likes 123

Message button 124

View toggle 124

Gear-icon links 125

Editing Your Page 127

Your Settings 128

Manage Permissions 129

Basic Information 131

Profi le Picture 133

Featured 133

Resources 135

Admin Roles 136

Apps 138

Mobile 139

Insights 139

Help 140

Deals 140

Chapter 4: Arranging What Your Visitors See 141

Finding Your Page 141

Understanding How Apps Act as Navigation Links 143

Adding Facebook Apps to Your Page 144

Events app 145

Photos app 145

Notes app 147

Video app 150

Changing the Order of Apps on Your Page 150

Using the Hover Card as an Ad 151

Chapter 5: Using Your Personal Profile to Support Your Business 155

Determining Whether the Subscribe Button Is for You 155

Turning On Your Subscribe Button 158

Editing the Subscribe Settings 160

Seeing How to Post Publicly 162

Marketing Basics with a Personal Profile 163

Understanding Friend Subscribers and Public Subscribers 165

Adding Public Life Events to Your Personal Profile 166

Adjusting Your Timeline for Public Viewing 168

Uploading a Cover Photo that Supports Your Business 168

Book III: Adding the Basics to Your Facebook Page 171

Chapter 1: Posting to Your Page 173

Posting Updates to Your Timeline via the Publisher 173

How long to make your post 174

How often to post an update 175

What types of material to include 175

Including Attachments 176

Updating status and posting links 177

Attaching photos 180

Attaching video 182

Scheduling posts 184

Scheduling Events 186

Adding milestones 186

Posting questions 187

Using Facebook Offers 190

Targeting Your Updates by Location and Language 191

Promoting posts 193

Pinning and highlighting posts 193

Chapter 2: Facebook Apps 101 197

Defi ning Apps and Understanding Facebook Installed Apps 197

Adding an App to Your Page 200

Rearranging the Positions of Your Apps 202

Deleting an App from Your Page 203

Customizing the App Title and App Photo 203

Finding Apps in Your Page Dashboard 205

Chapter 3: Importing Your Blog Posts into Your Facebook Page 207

Getting the Address of Your RSS Feed 207

On Internet Explorer 208

On Firefox 208

In HTML code 209

Introducing the Facebook Blog-Import Applications 210

Using the NetworkedBlogs Application 211

Registering your blog on NetworkedBlogs 212

Verifying ownership of your blog 213

Setting up syndication 215

Reposting a blog post with NetworkedBlogs 217

Adding the NetworkedBlogs tab to your Facebook Page 218

Getting more readers by increasing your ranking inside the app page 219

Installing Social RSS 219

Using Social RSS 222

Deciding when to upgrade to paid service 222

Using RSS Graffiti 222

Using the dlvr.it Tool 225

Chapter 4: Connecting Your Page to Twitter 229

To Connect or Not to Connect 229

Connecting Facebook and Twitter 230

Linking your Facebook Page to Twitter 230

Seeing what happens to too-long tweets 233

Using Twitter Tools to Update Facebook 234

Exploring HootSuite 234

Using TweetDeck 238

Using other posting clients 240

Adding a Twitter Tab to Your Facebook Page 240

Chapter 5: The Fine Print: Legal and Other Considerations 245

Digesting Legal Considerations 245

Understanding U.S. Regulations on Testimonials and Reviews 247

Meeting Content Compliance for Certain Industries 250

Book IV: Building, Engaging, Retaining, and Selling to Your Community 253

Chapter 1: Building Visibility for Your Page 255

Inviting Your Existing Customers and Connections to Your Page 256

Changing your hold message 256

Adding your Page address to your e-mail signature 257

Including your new Facebook address on hard-copy mailings 262

Updating your letterhead and stationery 263

Including a Facebook icon on your web page 263

Linking to your Page from your personal Profile 264

Inviting your other social networks to visit your Page 266

Growing your Page manually or buying automatic fans 267

Sharing Your Page with Your Friends on Facebook 267

Inviting Facebook Friends to your Page 268

Sharing your Page 269

Sending requests to promote your Page 273

Finding and thanking your key enthusiasts 273

Adding Photos to Attract People to Your Page 273

Creating a marketing strategy with your Cover photo 274

Creating a marketing strategy with photo albums 274

Uploading photos to your Facebook Page 275

Sharing your albums and photos 277

Sharing with people other than your personal Friends on Facebook 279

Chapter 2: Engaging and Retaining Your Community 281

Creating Posts and Updates That Engage Your Readers 282

Asking questions 282

Polling your audience 283

Promoting your fans and enthusiasts 284

Tagging key players in updates 285

Using public posts to thank people 286

Creating incentives for repeat visits 287

Developing a posting schedule 288

Targeting Your Posts to Be Seen 289

Understanding EdgeRank 290

Using EdgeRank optimization strategies 291

Creating and Participating in Conversations with Your Audience 292

Revisiting the settings for posts to your Timeline 292

Understanding the different views people see on your Page 293

Being responsive and allowing conversation 294

Keeping the Conversation Civil 294

Reporting a poster 295

Remembering that users can block your posts too 297

Chapter 3: Better Engagement with the Help of Facebook Like Links and Buttons 299

The Button versus the Link 299

Answering Common Questions 300

Placing the Like Button Code 307

Generating the Code for a Like Button 308

Chapter 4: Expanding Your E-Commerce Products and Services to Facebook 311

Understanding Facebook E-Commerce 312

Using the Featured Apps Space for Your Store 313

Posting product images 313

Posting off-Facebook URLs 314

Posting an offer 314

Using PayPal to Accept Payment 314

Finding E-Commerce Apps that Fit Your Needs 315

Storenvy 316

Payvment 316

ShopTab 317

Etsy 317

Moontoast 318

Tinypay.me 318

Installing a Facebook E-Commerce Application 321

Creating a Link to Your Website Store on Your Page 321

Using Other Applications to Create a Custom Link for Your Storefront 322

Pagemodo 322

TabSite 322

Heyo 322

BandPage 323

Posting Facebook Offers 323

Chapter 5: Building Visibility for Your Personal Profile 325

Inviting People to Subscribe instead of Friend 326

Connecting Your Personal Profi le to Your Offline World 326

Creating a Cover Photo Strategy 327

Making Photo Albums Public 328

Using Life Events to Support Your Business 331

Adjusting and Adding Apps 332

Book V: Understanding Facebook Applications 335

Chapter 1: Customizing Your Page with Facebook Apps 337

Understanding How Facebook Users Make Use of Apps 337

Introducing Apps Developed by Facebook 338

Finding and Adding Apps to Your Page 342

Finding apps through Appbistro 342

Adding apps through Appbistro 344

Finding and adding apps through the search box 345

Deleting Apps from Your Page 347

Using Apps for Marketing 349

Contact forms and e-mail forms 350

Discussion-board apps 350

Video apps 351

Pinterest apps 352

Google+ 353

Social RSS 353

Other apps 354

Facebook’s mobile app 355

Chapter 2: Using iFrame Apps to Create Custom Tabs 357

Looking at Tabs 358

Defining iFrames 359

Outlining the Options 360

Building an iFrame application 360

Hiring someone to build the application for you 361

Using a third-party application 362

Exploring the Facebook Developers Site 362

Becoming a Verifi ed Facebook Developer 363

Verifying with a mobile phone number 364

Verifying with a credit card 364

Creating an iFrame Application 365

Installing the iFrame application on your Facebook Page 369

Using Third-Party Applications 370

Heyo 371

Static HTML for Pages 372

North Social 374

ShortStack 374

Static HTML: iFrame Tabs 375

TabSite 377

FanPageEngine 377

Book VI: Making Facebook Come Alive with Events and Contests 379

Chapter 1: Creating Facebook Events 381

Getting Started with Facebook Events 381

Adding the Events app to your Page 385

Entering the event details 387

Synching events with your personal calendar 390

Editing your event 391

Canceling your event 392

Uncovering Limitations of Facebook Events 392

Promoting an Event 393

Inviting your community to your event 393

Encouraging interaction within your Facebook Event 399

Sharing your Facebook Event outside Facebook 399

Chapter 2: Building Excitement with a Contest 401

Thinking about Running a Contest? 401

Designing Your Contest 402

Choosing a contest type 404

Reaping the benefi ts of a well-run contest 407

Understanding Facebook and legal restrictions 409

Defi ning Success 410

Setting targets 410

Setting your plan 411

Chapter 3: Using Third-Party Contest Applications 413

Finding a Contest Application 413

Comparing contest applications on the web 414

Searching for contest applications within Facebook 415

Getting to Know the Contest Applications 416

Exploring Wildfi re 416

Looking at North Social 417

Investigating Woobox 418

Understanding Offerpop 418

Delivering the Prizes 419

Keeping to a Budget 420

Designing Your Contest with the Wildfi re Application 420

Adding the Wildfi re app to your Page 420

Connecting the contest to your app 426

Using the North Social Application for Your Contest 428

Using the Woobox Sweepstakes Application 429

Signing up for Woobox 430

Adding a sweepstakes 431

Choosing a payment plan 433

Adding the sweepstakes to your Page 434

Using the Offerpop Application 435

Signing up for Offerpop 435

Publishing a sweepstakes 437

Adjusting the App’s Photo 439

Editing the position of the app 439

Editing the cover photo of an app 440

Chapter 4: Promoting Your Contest and Analyzing the Results 441

Setting Up a Blog Tour 441

Promoting Your Contest on Your Blog or Website 443

Using Facebook Open Graph to Allow Entries Anywhere on the Web 445

Using Social Media to Promote Your Contest 446

Twitter 446

LinkedIn 447

YouTube 447

Using Facebook to Promote an External Contest 448

Analyzing Your Contest Results 449

Using analytics within third-party contest applications 449

Monitoring community growth and tracking Facebook Insights 450

Adjusting Your Strategy Based on Analytics 451

Planning Future Contests 452

Mapping out your contests for the year 453

Watching for successful contest ideas 454

Book VII: Advanced Facebook Marketing Tactics 459

Chapter 1: An Introduction to Advanced Facebook Marketing 461

Remembering the Nine Core Facebook Marketing Rules 462

Creating a Facebook Experience 463

Planning the experience 463

Optimizing the experience 464

Building Social Proof with Sponsored Stories 465

Experimenting with Custom Apps 466

Targeting Your Audience with Custom Lists 467

Creating your custom lists 468

Adding custom lists to your Favorites 469

Creating Interest Lists to Focus on the People who Matter Most to Your Business 469

Creating a Facebook Offer for Your Local or Online Business 472

Creating a Facebook Offer 472

Promoting your offer 473

Putting your offer together 474

Expanding Your Page’s Exposure 476

Engaging with Fans 477

Getting Viral Exposure 478

Chapter 2: Marketing with Facebook Social Plug-ins 479

Understanding Social Plug-ins 479

Integrating your website with Facebook via plug-ins 480

Choosing the right plug-ins for your business 481

Finding Leads through the Like Button 482

Sharing Selectively with the Send Button 485

Using a Like Box to Grow Your Fan Base 486

Finding Out More about Your Visitors with the Login Button 487

Using Recommendations for Social Proof 488

Offering Smart Suggestions with the Recommendations Bar 489

Spotlighting Your Latest Content with the Activity Feed 490

Optimizing the Comments Feature 491

Optimizing Your Connections with Facepile 492

Capturing Audience Data with the Registration Plug-in 494

Attracting a Larger Audience with the Subscribe Button 495

Finding and Installing Open-Source Facebook Plug-Ins 496

Considering the most popular open-source social plug-ins 496

Using Share buttons for multiple social networks 497

Installing a WordPress plug-in (The easy way!) 498

Chapter 3: Discovering Live Video Streaming on Facebook 501

Understanding the Benefi ts of Streaming Video 501

Attracting viewers with chat 502

Getting closer to customers 502

Supplementing traditional advertising 503

Choosing Your Streaming Application 503

Streaming Your Live Broadcast with the Linqto Application 505

Streaming from Your Facebook Page with the Livestream Application 506

Creating a Livestream account 507

Installing the Livestream application on your Facebook Page 508

Adding Livestream to a tab on your Page 509

Creating Buzz about Your Live Stream 511

Posting to your Facebook Page 511

Posting to your personal Profile 512

Sharing viewer comments with other social media 512

Partnering with other events and organizers 513

Chapter 4: Stepping Out with Facebook Places and Facebook Deals 515

Exploring Facebook Places 515

Places for consumers 516

Places for businesses 522

Launching a Facebook Place 522

Locating your Place 523

Claiming your Place 524

Introducing Facebook Check-in Deals to Your Community 527

Choosing a deal 528

Defining your offer, and setting deal duration and quality 529

Promoting a deal 530

Setting up a deal in Places 530

Book VIII: Facebook Advertising 533

Chapter 1: Advertising in Facebook 535

Introducing Facebook Advertising 535

Understanding How Facebook Advertising Works 539

Advertising on Facebook versus other platforms 540

Defi ning ad types 543

Looking at Promoted posts 546

Designing campaigns with ads 546

Knowing what you can’t advertise 548

Identifying Your Goals 549

Gaining connections 549

Acquiring leads 552

Reconnecting with your community 553

Making Your Initial Decisions 553

Allocating a budget 553

Rotating your ad 553

Setting a timeline .554

Chapter 2: Creating a Facebook Ad 555

Designing a Click-Worthy Ad 555

Advertising an external web page 556

Advertising a Facebook Page, App, or Event with Engagement ads 561

Meeting Facebook’s terms and conditions 565

Using Sponsored stories 566

Using Laser Targeting 569

Location 570

Demographics 571

Interests 571

Connections on Facebook 573

Advanced targeting options 574

Setting Your Bidding and Pricing Goals 574

Running a Facebook Promoted Post 577

Getting Help from the Facebook Ads Team 580

Chapter 3: Testing, Measuring, and Modifying Your Ad 581

Understanding the Ads Manager 581

Adding an Admin to Your Facebook Ads Account 585

Testing Your Ad 587

Split-testing your three ad variables: Copy, image, and targeting 588

Testing your landing page 591

Viewing Facebook Reports 591

Running and reading the Advertising Performance report 593

Reading the Responder Demographics report 596

Exploring Actions by Impression Time 597

Understanding Inline Impressions 597

Exporting to a CSV file 598

Enabling the Facebook Ads Power Editor 599

Adapting your campaign 600

Book IX: Measuring, Monitoring, and Analyzing 601

Chapter 1: Setting Realistic Targets to Identify Success 603

Exploring Social Monitoring and Measuring 603

The Importance of Social Media Monitoring 604

Seeing why monitoring online conversations is important 605

Understanding the importance of real-time engagement 606

Monitoring the right way 608

Identifying your monitoring outcomes 608

The Importance of Social Media Measuring 610

Seeing why measuring online activity is important 610

Determining what you should measure for your return on investment (ROI) 611

Turning social activity into key metric indicators 612

Chapter 2: Exploring Facebook Insights 619

Making Sense of Insights Information 619

Exploring Insights data 620

Exporting the data 629

Determining the Most Important Data to Track 629

Tracking your like activity 629

Evaluating the impact of your content 630

Reaching Your Ideal Audience 633

Seeing who’s been viewing your Facebook Page 633

Evaluating activity outside Facebook 634

Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results 635

Choosing the Tool That’s Best for Your Business 635

User fl exibility 636

Ease of setup 636

Ease of use 636

Ease of reporting 636

Cost 636

Training and support 637

Choosing Monitoring Tools: Your Third-Party Options 637

bit.ly 637

Google Alerts 639

Google Analytics 639

HootSuite 640

Social Mention 641

Crowdbooster 642

AgoraPulse 643

Hyperalerts 644

Sprout Social645

Topsy 645

Klout 646

Finding the Biggest Payoff with Your Monitoring Efforts 647

Analyzing Results and Taking Action 647

Building a tracking guide 647

Allocating manpower and resources from analysis 650

Identifying the time-wasters 650

Making adjustments on the fly 650

Building on your success 650

Index 651

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  • Anonymous

    Posted June 23, 2013

    In-depth but subject to change

    Facebook has changed drastically since I started putting Pages up for clients a few years ago. This is an in-depth look at how it works now, and the FB & 3rd party solutions avail for promoting a business there. As the authors say, thousands of new apps bloom and die every year. If you know the basics - or nothing at all - abt promotions on FB, I'd say this is a good reference to have.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted December 28, 2012

    King

    Pleas, don't read this book ! :(

    0 out of 9 people found this review helpful.

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