Facebook Marketing: An Hour a Day [NOOK Book]

Overview

Create an Integrated, Effective Facebook Strategy for Your Organization, A Step-by-Step Guide

Put Facebook to work for your organization with this savvy guide that shows you how to develop, implement, and measure a successful Facebook marketing campaign from start to finish.

Packed with smart tactics and invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events and applications to pay-per-click ...

See more details below
Facebook Marketing: An Hour a Day

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$16.49
BN.com price
(Save 45%)$29.99 List Price
Note: This NOOK Book can be purchased in bulk. Please email us for more information.

Overview

Create an Integrated, Effective Facebook Strategy for Your Organization, A Step-by-Step Guide

Put Facebook to work for your organization with this savvy guide that shows you how to develop, implement, and measure a successful Facebook marketing campaign from start to finish.

Packed with smart tactics and invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events and applications to pay-per-click advertising, analytics, Facebook Connect, and much more. See how other companies are succeeding, find out what to do and what not to do, and produce a winning campaign with this hands-on guide.

  • Understand how Facebook fits into the social media landscape

  • Develop your strategy, identify the numbers that matter, map them to business goals, and define your metrics

  • Learn about Fan Pages and Groups and establish a winning corporate presence

  • Create a following with compelling content, Facebook ads, contests, events, and more

  • Integrate Facebook Connect to add social media features to your website

  • Use analytics to monitor and test your results so you can see what's working with your target audience

  • Create clear, effective Microsoft Excel dashboards for reporting results

You'll also find:

  • Advanced Facebook features and capabilities, including applications

  • Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid

  • Information about valuable third-party resources and links

  • A look at the future of Facebook marketing from industry luminaries

Praise for Facebook Marketing: An Hour a Day

"By reading and using FBMHD, social savvy marketers gain the strategies, tactics and tools to cross the chasm from a hope-it-works community to a well-performing channel for marketing and communications."
Adam Weinroth, VP of Strategic Marketing, Demand Media

"If you want to learn how to tap the communications tool of choice for hundreds of millions of people around the world, study Facebook Marketing. The real-world examples from organizations of all kinds are especially valuable for those who still need to be convinced (like your boss)."
David Meerman Scott, bestselling author of The New Rules of Marketing & PR, now published in 24 languages

"This book walks the walk. It shows marketers at all levels how to roll up their sleeves, jump in, and get winning results quickly."
Brian Goldfarb, Director, Developer Platform, Microsoft

Read More Show Less

Product Details

  • ISBN-13: 9781118239124
  • Publisher: Wiley
  • Publication date: 4/12/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 350
  • Sales rank: 717,373
  • File size: 7 MB

Meet the Author

Chris Treadaway is the founder and CEO of Polygraph Media, a social media data mining and analytics company. Prior to his work at Polygraph Media, Chris spent almost four years at Microsoft where he was the group product manager for web strategy. Chris has worked in the Internet marketing field for more than 15 years and was a cofounder of Stratfor. He blogs regularly about entrepreneurship and social media issues at treadaway.typepad.com and on Twitter at twitter.com/ctreada.

Mari Smith is a passionate social media thought leader, specializing in relationship marketing and Facebook mastery for companies of all sizes. She is author of The New Relationship Marketing and leads social media training events and delivers keynotes worldwide. Fast Company describes Mari as "a veritable engine of personal branding, a relationship marketing whiz, and the Pied Piper of the Online World." Forbes named Mari as one of the top ten social media influencers. She regularly appears in publications such as the New York Times, the Wall Street Journal, Forbes, Fortune, and Success magazine.

Read More Show Less

Table of Contents

Introduction xvii

Chapter 1 Welcome to the Post-Social Era 1

Chapter 2 Understanding Social Media and Facebook 25

Chapter 3 Marketing and Business Success on Facebook 51

Chapter 4 Month 1: Create the Plan and Get Started 71

Chapter 5 Month 2: Establish Your Corporate Presence with Pages 103

Chapter 6 Month 3: Create Demand with Facebook Advertising 137

Chapter 7 Beyond Pages: Groups, Apps, Social Plugins, and Mobile 177

Chapter 8 The Analytics of Facebook 203

Chapter 9 Addressing Common Marketing Problems 231

Chapter 10 Unique Facebook Marketing Scenarios 255

Chapter 11 Facebook in the Future 277

Appendix A: Recommended Resources 309

Appendix B: Roles and Responsibilities 313

Glossary 319

Index 327

Read More Show Less

Customer Reviews

Average Rating 3.5
( 7 )
Rating Distribution

5 Star

(4)

4 Star

(1)

3 Star

(0)

2 Star

(0)

1 Star

(2)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 7 Customer Reviews
  • Anonymous

    Posted February 3, 2013

    Bbdc h fghjg hcjcjcbc

    I love his book a all time and i loveitiit ecouns

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 28, 2012

    King

    I kill this book!!!!

    0 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 24, 2011

    No text was provided for this review.

  • Anonymous

    Posted July 18, 2011

    No text was provided for this review.

  • Anonymous

    Posted July 8, 2011

    No text was provided for this review.

  • Anonymous

    Posted February 25, 2011

    No text was provided for this review.

  • Anonymous

    Posted March 15, 2011

    No text was provided for this review.

Sort by: Showing all of 7 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)