Facebook Marketing: An Hour a Day [NOOK Book]

Overview

Develop, implement, and measure a successful Facebook marketing campaign

The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.

Quickly ...

See more details below
Facebook Marketing: An Hour a Day

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$16.49
BN.com price
(Save 45%)$29.99 List Price
Note: This NOOK Book can be purchased in bulk. Please email us for more information.

Overview

Develop, implement, and measure a successful Facebook marketing campaign

The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.

Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.

  • Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy
  • Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in
  • Shows how to execute your strategy while incorporating all of Facebook's relevant features
  • Addresses Facebook's pay-per-click platform, Facebook Connect, and more

Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

Read More Show Less

Product Details

  • ISBN-13: 9781118239124
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 4/12/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 350
  • Sales rank: 507,362
  • File size: 7 MB

Meet the Author

Chris Treadaway is founder and CEO of Notice Technologies, a provider of local, real-time advertising platforms for newspapers, television, and other local media companies. He is also managing director of Ultrastart, a social media consulting firm that has worked with companies such as Microsoft, Land Rover, Wiley Publishing, and the city of Austin, Texas. He blogs regularly on entrepreneurship and social media issues at treadaway.typepad.com and on Twitter at www.twitter.com/ctreada.

Mari Smith is President of the International Social Media Association and runs her own vibrant social media consultancy specializing in helping business owners, authors, and celebrity clients increase their profits with Facebook and Twitter integration. FastCompany.com dubbed Mari "the Pied Piper of Facebook" and ClickZ named Mari as one of 20 Social Media All-Stars. Mari is an in-demand international social media keynote speaker and trainer and has a popular Facebook fan page at http://facebook.com/marismith.

Read More Show Less

Table of Contents

Introduction.

Chapter 1 Internet Marketing 1985–2010.

The Humble Beginnings of Social Marketing.

The Emergence of Social Networks.

Social Media by the Numbers and by Feel.

What Social Media in 2010 Tells Us about the Future of Marketing.

Realistic Social Marketing Expectations.

A Few Thoughts Regarding Consumer Engagement.

Chapter 2 What Is Facebook?

Social Networking and Social Media Defined.

Social Network Landscape.

Seven Truths of Social Networks.

What You Want: Viral Marketing.

Other Opportunities in Social Networking.

Campaign Ideas.

Facebook Basics.

Friending.

The News Feed.

Chapter 3 Develop a Facebook Strategy and Measure Success.

Defining Your Facebook Presence.

Close-Up of a Successful Social Media Campaign.

Defining Your Social Media "Product".

Your Facebook To-Do List.

Chapter 4 Month 1: Create the Plan and Get Started.

Week 1: Lay the Groundwork.

Week 2: Draft and Present the Plan.

Week 3: Establish a Presence with the Facebook Profile and Friends.

Week 4: Use Basic Facebook Features to Promote Yourself.

Chapter 5 Month 2: Establish Corporate Presence with Pages and Groups.

Week 1: Learn About Pages and Groups.

Week 2: Determine and Execute Content Strategy.

Week 3: Add and Experiment with Content.

Week 4: Monitor and Modify the Plan.

Chapter 6 Month 3: Create Demand with Facebook Ads.

Week 1: Learn the Basics of Facebook Advertising.

Week 2: Build the Dashboard and Collect Data.

Week 3: Refine Your Campaign Using A/B and Multivariate Testing.

Week 4: Analyze and Adjust the Campaign.

Chapter 7 Month 4: Advanced Tactics and Campaign Integration.

Week 1: Understand Essential Advanced Tactics.

Week 2: Learn About Facebook Connect, Widgets, Fan Boxes.

Week 3: Integrate Your Efforts with Multichannel Marketing.

Week 4: Conduct Advanced Analytics.

Chapter 8 Customized Experiences via Facebook Applications.

Facebook Applications: A Brief History.

Facebook Apps Today.

Optimize Your Fan Page with Apps.

What You’ll Need to Build a Facebook Application.

Monetize Your App.

The Future: Applications on Mobile Devices.

Chapter 9 The Analytics of Facebook.

Keep Score with Metrics and Monitoring.

Facebook Return on Investment and the Mayo Medical School.

Measure Engagement with Insights.

When Facebook Isn’t Quite Enough: Landing Pages.

Chapter 10 Organizational Considerations.

Roles and Responsibilities.

How Facebook Works in Different Organizations.

Appendix A Resources.

Some Final Tips on Facebook for B2B Marketing.

Companion Website.

Other Reading Material.

Social Media Tools You Can Use.

Appendix B The Future of Facebook.

Dave Kerpen.

Scott McCaskill.

Lauren Cooney.

Jesse Stay.

Nick O’Neill.

Kevin Tate.

Glossary.

Index.

Read More Show Less

Customer Reviews

Average Rating 3.5
( 7 )
Rating Distribution

5 Star

(4)

4 Star

(1)

3 Star

(0)

2 Star

(0)

1 Star

(2)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 7 Customer Reviews
  • Anonymous

    Posted February 3, 2013

    Bbdc h fghjg hcjcjcbc

    I love his book a all time and i loveitiit ecouns

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 28, 2012

    King

    I kill this book!!!!

    0 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 24, 2011

    No text was provided for this review.

  • Anonymous

    Posted July 18, 2011

    No text was provided for this review.

  • Anonymous

    Posted July 8, 2011

    No text was provided for this review.

  • Anonymous

    Posted February 25, 2011

    No text was provided for this review.

  • Anonymous

    Posted March 15, 2011

    No text was provided for this review.

Sort by: Showing all of 7 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)