Facebook Marketing: An Hour a Day [NOOK Book]

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Overview

Develop, implement, and measure a successful Facebook marketing campaign

The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.

Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation ...

See more details below

More About This Book

Overview

Develop, implement, and measure a successful Facebook marketing campaign

The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.

Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.

  • Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy
  • Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in
  • Shows how to execute your strategy while incorporating all of Facebook's relevant features
  • Addresses Facebook's pay-per-click platform, Facebook Connect, and more

Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

  • Chris Treadaway
    Chris Treadaway  

Product Details

  • ISBN-13: 9780470872291
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 4/6/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 380
  • Sales rank: 146,354
  • File size: 6 MB

Meet the Author

Chris Treadaway is the founder and CEO of Polygraph Media, a social media data mining and analytics company. Prior to his work at Polygraph Media, Chris spent almost four years at Microsoft where he was the group product manager for web strategy. Chris has worked in the Internet marketing field for more than 15 years and was a cofounder of Stratfor. He blogs regularly about entrepreneurship and social media issues at treadaway.typepad.com and on Twitter at twitter.com/ctreada.

Mari Smith is a passionate social media thought leader, specializing in relationship marketing and Facebook mastery for companies of all sizes. She is author of The New Relationship Marketing and leads social media training events and delivers keynotes worldwide. Fast Company describes Mari as "a veritable engine of personal branding, a relationship marketing whiz, and the Pied Piper of the Online World." Forbes named Mari as one of the top ten social media influencers. She regularly appears in publications such as the New York Times, the Wall Street Journal, Forbes, Fortune, and Success magazine.

Read an Excerpt

http://catalogimages.wiley.com/images/db/pdf/9780470569641.excerpt.pdf

Table of Contents

Introduction xvii

Chapter 1 Welcome to the Post-Social Era 1

Chapter 2 Understanding Social Media and Facebook 25

Chapter 3 Marketing and Business Success on Facebook 51

Chapter 4 Month 1: Create the Plan and Get Started 71

Chapter 5 Month 2: Establish Your Corporate Presence with Pages 103

Chapter 6 Month 3: Create Demand with Facebook Advertising 137

Chapter 7 Beyond Pages: Groups, Apps, Social Plugins, and Mobile 177

Chapter 8 The Analytics of Facebook 203

Chapter 9 Addressing Common Marketing Problems 231

Chapter 10 Unique Facebook Marketing Scenarios 255

Chapter 11 Facebook in the Future 277

Appendix A: Recommended Resources 309

Appendix B: Roles and Responsibilities 313

Glossary 319

Index 327

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