- Shopping Bag ( 0 items )
Available on NOOK devices and apps
Need a NOOK? Explore Now
Need a NOOK? Explore Now
As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook.
This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.
Chapter 1 Internet Marketing 1985–2010.
The Humble Beginnings of Social Marketing.
The Emergence of Social Networks.
Social Media by the Numbers and by Feel.
What Social Media in 2010 Tells Us about the Future of Marketing.
Realistic Social Marketing Expectations.
A Few Thoughts Regarding Consumer Engagement.
Chapter 2 What Is Facebook?
Social Networking and Social Media Defined.
Social Network Landscape.
Seven Truths of Social Networks.
What You Want: Viral Marketing.
Other Opportunities in Social Networking.
Campaign Ideas.
Facebook Basics.
Friending.
The News Feed.
Chapter 3 Develop a Facebook Strategy and Measure Success.
Defining Your Facebook Presence.
Close-Up of a Successful Social Media Campaign.
Defining Your Social Media "Product".
Your Facebook To-Do List.
Chapter 4 Month 1: Create the Plan and Get Started.
Week 1: Lay the Groundwork.
Week 2: Draft and Present the Plan.
Week 3: Establish a Presence with the Facebook Profile and Friends.
Week 4: Use Basic Facebook Features to Promote Yourself.
Chapter 5 Month 2: Establish Corporate Presence with Pages and Groups.
Week 1: Learn About Pages and Groups.
Week 2: Determine and Execute Content Strategy.
Week 3: Add and Experiment with Content.
Week 4: Monitor and Modify the Plan.
Chapter 6 Month 3: Create Demand with Facebook Ads.
Week 1: Learn the Basics of Facebook Advertising.
Week 2: Build the Dashboard and Collect Data.
Week 3: Refine Your Campaign Using A/B and Multivariate Testing.
Week 4: Analyze and Adjust the Campaign.
Chapter 7 Month 4: Advanced Tactics and Campaign Integration.
Week 1: Understand Essential Advanced Tactics.
Week 2: Learn About Facebook Connect, Widgets, Fan Boxes.
Week 3: Integrate Your Efforts with Multichannel Marketing.
Week 4: Conduct Advanced Analytics.
Chapter 8 Customized Experiences via Facebook Applications.
Facebook Applications: A Brief History.
Facebook Apps Today.
Optimize Your Fan Page with Apps.
What You’ll Need to Build a Facebook Application.
Monetize Your App.
The Future: Applications on Mobile Devices.
Chapter 9 The Analytics of Facebook.
Keep Score with Metrics and Monitoring.
Facebook Return on Investment and the Mayo Medical School.
Measure Engagement with Insights.
When Facebook Isn’t Quite Enough: Landing Pages.
Chapter 10 Organizational Considerations.
Roles and Responsibilities.
How Facebook Works in Different Organizations.
Appendix A Resources.
Some Final Tips on Facebook for B2B Marketing.
Companion Website.
Other Reading Material.
Social Media Tools You Can Use.
Appendix B The Future of Facebook.
Dave Kerpen.
Scott McCaskill.
Lauren Cooney.
Jesse Stay.
Nick O’Neill.
Kevin Tate.
Glossary.
Index.
Anonymous
Posted March 24, 2011
No text was provided for this review.
Anonymous
Posted July 18, 2011
No text was provided for this review.
Anonymous
Posted July 8, 2011
No text was provided for this review.
Anonymous
Posted February 25, 2011
No text was provided for this review.
Anonymous
Posted March 15, 2011
No text was provided for this review.
LendMe™
Overview
The bestselling Sybex guide to marketing on Facebook, now fully updatedAs the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook.