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Facebook Marketing For Dummies
     

Facebook Marketing For Dummies

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by John Haydon, Paul Dunay, Richard Krueger
 

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Create a successful marketing campaign on Facebook with this updated guide

With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing

Overview

Create a successful marketing campaign on Facebook with this updated guide

With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Facebook.

  • Boasts new and updated content for developing a successful Facebook marketing campaign
  • Addresses ways to use tools such as events, contests, and polls to promote your page
  • Helps you understand the psychology of the Facebook user
  • Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets
  • Details ways to monitor, measure, and adjust your Facebook marketing campaigns

Learn how to reach the Facebook audience you want for your campaign with Facebook Marketing For Dummies, 3rd Edition!

Product Details

ISBN-13:
9781118107409
Publisher:
Wiley
Publication date:
02/14/2012
Series:
For Dummies Series
Pages:
336
Product dimensions:
7.30(w) x 9.20(h) x 0.90(d)

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Meet the Author

John Haydon is a leader in helping nonprofits use Facebook to market their causes, conduct online fundraising, and enhance their brands. He owns Inbound Zombie, a consultancy in Cambridge, MA, where he provides strategy and training on Facebook and other social media to nonprofit enterprises.

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