Facebook Marketing For Dummies

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Overview

Create a successful marketing campaign on Facebook with this updated guide

With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies ...

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Overview

Create a successful marketing campaign on Facebook with this updated guide

With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Facebook.

  • Boasts new and updated content for developing a successful Facebook marketing campaign
  • Addresses ways to use tools such as events, contests, and polls to promote your page
  • Helps you understand the psychology of the Facebook user
  • Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets
  • Details ways to monitor, measure, and adjust your Facebook marketing campaigns

Learn how to reach the Facebook audience you want for your campaign with Facebook Marketing For Dummies, 3rd Edition!

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  • Facebook Marketing For Dummies
    Facebook Marketing For Dummies  

Product Details

  • ISBN-13: 9781118107409
  • Publisher: Wiley
  • Publication date: 2/14/2012
  • Series: For Dummies Series
  • Edition number: 3
  • Pages: 336
  • Sales rank: 1,449,408
  • Product dimensions: 7.30 (w) x 9.20 (h) x 0.90 (d)

Meet the Author

John Haydon is a leading expert on helping nonprofits usedigital media to conduct online fundraising, and engage theirsupporters. He is a speaker, trainer, consultant, and a regularcontributor to the Huffington Post and Social Media Examiner.

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Table of Contents

Introduction  1

Part I: Getting Started with Facebook Marketing 7

Chapter 1: Marketing in the Age of Facebook 9

Chapter 2: Researching and Understanding Your Target Audience19

Chapter 3: Developing a Facebook Marketing Plan 29

Part II: Building Your Facebook Presence  51

Chapter 4: Getting Started with a Facebook Page 53

Chapter 5: Configuring the Best Admin Settings for Your FacebookPage 75

Chapter 6: Enhancing Your Facebook Page with Applications 87

Part III: Engaging with Your Customers and Prospects onFacebook  103

Chapter 7: Creating a Remarkable Presence on Facebook withContent Marketing 105

Chapter 8: Going Public with Your Facebook Page 117

Chapter 9: Engaging with Your Fans 139

Chapter 10: Measuring Success with Facebook Insights 153

Part IV: Marketing beyond the Facebook Page 173

Chapter 11: Using Facebook Advertising to Promote Your Business175

Chapter 12: Using Facebook Offers to Promote Your Business211

Chapter 13: Using Facebook Groups and Events to Promote YourBusiness 219

Chapter 14: Cross-Promoting Your Page 239

Chapter 15: Understanding and Using Facebook Social Plug-Ins253

Part V: The Part of Tens  277

Chapter 16: Ten Common Facebook Marketing Mistakes (and How toAvoid Them) 279

Chapter 17: Ten (or So) Business Etiquette Tips for Facebook285

Chapter 18: Ten (Okay, Eight) Factors for Long-Term FacebookMarketing Success 291

Index  295

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  • Anonymous

    Posted December 28, 2012

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    WOOOOOOOOOOW !!!!!!!!!!!!- this book .

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