BN.com Gift Guide

Facebook Marketing For Dummies

( 1 )

Overview

The bestselling book updated with all of the latest features and Facebook upgrades

This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure ...

See more details below
Paperback
$18.07
BN.com price
(Save 27%)$24.99 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (19) from $4.93   
  • New (14) from $4.93   
  • Used (5) from $5.99   

Overview

The bestselling book updated with all of the latest features and Facebook upgrades

This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques.

  • Facebook is among the most important marketing tools for today's business or nonprofit organizations
  • This extremely popular guidebook has been fully updated to cover Facebook's new and ever-evolving tools
  • Shows how to create and administer the Timeline for your page, how to use events, contests, and polls to generate interest, ways to increase brand awareness, and how to integrate your Facebook marketing campaign with other marketing efforts
  • Introduces you to the psychology of a Facebook user, shows how third-party apps can be used with your Facebook presence, and helps you focus on tried-and-true strategies and techniques

Facebook Marketing For Dummies, 4th Edition is a must-read for businesses and nonprofits that want to succeed in today's social media environment.

Read More Show Less
  • Facebook Marketing For Dummies, 4th Edition
    Facebook Marketing For Dummies, 4th Edition  

Product Details

  • ISBN-13: 9781118400388
  • Publisher: Wiley
  • Publication date: 6/17/2013
  • Series: For Dummies Series
  • Edition number: 4
  • Pages: 336
  • Sales rank: 809,839
  • Product dimensions: 7.30 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

John Haydon is a leader in helping nonprofits use Facebook to market their causes, conduct online fundraising, and enhance their brands. He owns Inbound Zombie, a consultancy in Cambridge, MA, where he provides strategy and training on Facebook and other social media to nonprofit enterprises.

Read More Show Less

Table of Contents

Introduction 1

Part I: Getting Started with Facebook Marketing 7

Chapter 1: Marketing in the Age of Facebook 9

Chapter 2: Researching and Understanding Your Target Audience 19

Chapter 3: Developing a Facebook Marketing Plan 29

Part II: Building Your Facebook Presence 51

Chapter 4: Getting Started with a Facebook Page 53

Chapter 5: Configuring the Best Admin Settings for Your Facebook Page 75

Chapter 6: Enhancing Your Facebook Page with Applications 87

Part III: Engaging with Your Customers and Prospects on Facebook 103

Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing 105

Chapter 8: Going Public with Your Facebook Page 117

Chapter 9: Engaging with Your Fans 139

Chapter 10: Measuring Success with Facebook Insights 153

Part IV: Marketing beyond the Facebook Page 173

Chapter 11: Using Facebook Advertising to Promote Your Business 175

Chapter 12: Using Facebook Offers to Promote Your Business 211

Chapter 13: Using Facebook Groups and Events to Promote Your Business 219

Chapter 14: Cross-Promoting Your Page 239

Chapter 15: Understanding and Using Facebook Social Plug-Ins 253

Part V: The Part of Tens 277

Chapter 16: Ten Common Facebook Marketing Mistakes (and How to Avoid Them) 279

Chapter 17: Ten (or So) Business Etiquette Tips for Facebook 285

Chapter 18: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success 291

Index 295

Read More Show Less

Customer Reviews

Average Rating 5
( 1 )
Rating Distribution

5 Star

(1)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted December 28, 2012

    King

    WOOOOOOOOOOW !!!!!!!!!!!!- this book .

    1 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)