Facebook Marketing For Dummies

Overview

Practical Facebook marketing strategies, tactics, and techniques

This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, ...

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Overview

Practical Facebook marketing strategies, tactics, and techniques

This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns.

Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform.

  • Includes real-world case studies that illustrate how successful Facebook marketing really works
  • Fully updated to cover the latest tools and techniques in Facebook marketing
  • Shows marketers how to use Facebook to reach and engage their target audience
  • Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns

If you're a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.

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Product Details

  • ISBN-13: 9781118951323
  • Publisher: Wiley
  • Publication date: 12/15/2014
  • Edition number: 5
  • Pages: 360

Meet the Author

John Haydon founded Inbound Zombie, a new media marketing consultancy focused on nonprofits. He also conducts webinars at CharityHowTo.com and MarketingProfs.com.

Paul Dunay is Chief Marketing Officer of Networked Insights.

Richard Krueger is co-founder of Samepoint, Conversational Search Engine.

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Table of Contents

Introduction 1

Part I: Preparing for Success on Facebook 7

Chapter 1: Marketing in the Age of Facebook 9

Chapter 2: Researching and Understanding Your Target Audience 19

Chapter 3: Developing a Facebook Marketing Plan 27

Part II: Building Your Facebook Presence 49

Chapter 4: Getting Started with a Facebook Page 51

Chapter 5: Getting Noticed on Facebook with a Content Strategy 71

Chapter 6: Enhancing Your Facebook Page with Applications 83

Part III: Engaging with Your Customers and Prospects on Facebook 99

Chapter 7: Going Public with Your Facebook Page 101

Chapter 8: Engaging with Your Fans 119

Chapter 9: Measuring Success with Facebook Insights 145

Part IV: Marketing beyond the Facebook Page 163

Chapter 10: Using Facebook Advertising to Promote Your Business 165

Chapter 11: Facebook Marketing for Local Businesses 195

Chapter 12: Setting Up Groups, Promotions, and Events 215

Chapter 13: Cross-Promoting Your Page 233

Chapter 14: Understanding and Using Facebook Social Plug-ins 247

Part V: The Part of Tens 273

Chapter 15: Ten Common Facebook Marketing Mistakes (And How to Avoid Them 275

Chapter 16: Ten Business Etiquette Tips for Facebook 281

Chapter 17: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success 285

Index 289

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