Facebook Marketing For Dummies

Overview

The bestselling book updated with all of the latest features and Facebook upgrades

This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure ...

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Overview

The bestselling book updated with all of the latest features and Facebook upgrades

This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques.

  • Facebook is among the most important marketing tools for today's business or nonprofit organizations
  • This extremely popular guidebook has been fully updated to cover Facebook's new and ever-evolving tools
  • Shows how to create and administer the Timeline for your page, how to use events, contests, and polls to generate interest, ways to increase brand awareness, and how to integrate your Facebook marketing campaign with other marketing efforts
  • Introduces you to the psychology of a Facebook user, shows how third-party apps can be used with your Facebook presence, and helps you focus on tried-and-true strategies and techniques

Facebook Marketing For Dummies, 4th Edition is a must-read for businesses and nonprofits that want to succeed in today's social media environment.

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Product Details

  • ISBN-13: 9781118951323
  • Publisher: Wiley
  • Publication date: 12/15/2014
  • Edition number: 5
  • Pages: 360

Meet the Author

John Haydon founded Inbound Zombie, a new media marketing consultancy focused on nonprofits. He also conducts webinars at CharityHowTo.com and MarketingProfs.com.

Paul Dunay is Chief Marketing Officer of Networked Insights.

Richard Krueger is co-founder of Samepoint, Conversational Search Engine.

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Table of Contents

Introduction 1

Part I: Preparing for Success on Facebook 7

Chapter 1: Marketing in the Age of Facebook 9

Chapter 2: Researching and Understanding Your Target Audience 19

Chapter 3: Developing a Facebook Marketing Plan 27

Part II: Building Your Facebook Presence 49

Chapter 4: Getting Started with a Facebook Page 51

Chapter 5: Getting Noticed on Facebook with a Content Strategy 71

Chapter 6: Enhancing Your Facebook Page with Applications 83

Part III: Engaging with Your Customers and Prospects on Facebook 99

Chapter 7: Going Public with Your Facebook Page 101

Chapter 8: Engaging with Your Fans 119

Chapter 9: Measuring Success with Facebook Insights 145

Part IV: Marketing beyond the Facebook Page 163

Chapter 10: Using Facebook Advertising to Promote Your Business 165

Chapter 11: Facebook Marketing for Local Businesses 195

Chapter 12: Setting Up Groups, Promotions, and Events 215

Chapter 13: Cross-Promoting Your Page 233

Chapter 14: Understanding and Using Facebook Social Plug-ins 247

Part V: The Part of Tens 273

Chapter 15: Ten Common Facebook Marketing Mistakes (And How to Avoid Them 275

Chapter 16: Ten Business Etiquette Tips for Facebook 281

Chapter 17: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success 285

Index 289

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