Facebook Marketing For Dummies

Facebook Marketing For Dummies

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by Paul Dunay, Richard Krueger
     
 

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Discover how to use Facebook to create successful marketing campaigns

With more than 400 million active users and more than 25 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing

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Overview

Discover how to use Facebook to create successful marketing campaigns

With more than 400 million active users and more than 25 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content, including coverage of the new universal "like" button and Open Graph, Facebook Marketing For Dummies, 2nd Edition is an essential starting point for developing a successful marketing campaign on Facebook.

  • Boasts new and updated content for developing a successful Facebook marketing campaign
  • Addresses ways to use tools such as events, contests, and polls to promote your page
  • Introduces the new Open Graph to connect your Web site visitors through Facebook
  • Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets
  • Details ways to monitor, measure, and adjust your Facebook marketing campaigns

Start campaigning the Facebook way with Facebook Marketing For Dummies, 2nd Edition!

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Product Details

ISBN-13:
9780470487624
Publisher:
Wiley
Publication date:
11/02/2009
Series:
For Dummies Series
Pages:
312
Product dimensions:
7.20(w) x 9.20(h) x 0.70(d)

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Meet the Author

Paul Dunay has created marketing buzz for major technology companies such as Google and Microsoft. You can read his blog at http://www.pauldunay.com.

Richard Krueger is a social media marketing expert. Paul and Rich are coauthors of Facebook Advertising For Dummies.

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