Facebook Marketing For Dummies

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Overview

Discover how to use Facebook to create successful marketing campaigns

With more than 400 million active users and more than 25 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content, including coverage of the new universal ...

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Overview

Discover how to use Facebook to create successful marketing campaigns

With more than 400 million active users and more than 25 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content, including coverage of the new universal "like" button and Open Graph, Facebook Marketing For Dummies, 2nd Edition is an essential starting point for developing a successful marketing campaign on Facebook.

  • Boasts new and updated content for developing a successful Facebook marketing campaign
  • Addresses ways to use tools such as events, contests, and polls to promote your page
  • Introduces the new Open Graph to connect your Web site visitors through Facebook
  • Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets
  • Details ways to monitor, measure, and adjust your Facebook marketing campaigns

Start campaigning the Facebook way with Facebook Marketing For Dummies, 2nd Edition!

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Product Details

  • ISBN-13: 9780470487624
  • Publisher: Wiley
  • Publication date: 11/2/2009
  • Series: For Dummies Series
  • Edition number: 1
  • Pages: 312
  • Product dimensions: 7.20 (w) x 9.20 (h) x 0.70 (d)

Meet the Author

Paul Dunay has created marketing buzz for major technology companies such as Google and Microsoft. You can read his blog at http://www.pauldunay.com.

Richard Krueger is a social media marketing expert. Paul and Rich are coauthors of Facebook Advertising For Dummies.

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Table of Contents

Introduction.

Part I: Adding Facebook to Your Marketing Strategy.

Chapter 1: Marketing the Facebook Way.

Chapter 2: Focusing on Facebook Features.

Chapter 3: Developing a Facebook Marketing Plan.

Part II: Building Your Facebook Presence.

Chapter 4: Creating a Page for Your Business.

Chapter 5: Implementing a Content Strategy.

Chapter 6: Building Your Fan Base.

Chapter 7: Setting Up Groups, Promotions, and Events.

Chapter 8: Cross-Promoting Your Page.

Chapter 9: Measuring Your Page Activity.

Part III: Engaging in Facebook Advertising.

Chapter 10: Checking Out Advertising Options and Strategies.

Chapter 11: Measuring and Optimizing Ad Activity.

Part IV: Riding the Facebook Viral Wave.

Chapter 12: Dressing Up Your Facebook Page with Applications.

Chapter 13: Getting the Scoop on Facebook Places and Deals.

Chapter 14: Liking Facebook’s Like Button.

Chapter 15: Plugging into Other Plug-Ins.

Part V: The Part of Tens.

Chapter 16: Ten Business Etiquette Tips for Facebook.

Chapter 17: Ten Must-Have Facebook Applications for Your Page.

Appendix: The Facebook Primer.

Index.

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