Facebook Marketing For Dummies

Facebook Marketing For Dummies

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by Paul Dunay, Richard Krueger
     
 

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Recruit fans and turn them into customers — find all the latest techniques here!

Ten times more people visit Facebook each day than see those famous Super Bowl TV spots. Your business or group can have a presence before all those eyes for free! This book makes it easy to create a Page, add applications to it, host an event, and much more. It's an

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Overview

Recruit fans and turn them into customers — find all the latest techniques here!

Ten times more people visit Facebook each day than see those famous Super Bowl TV spots. Your business or group can have a presence before all those eyes for free! This book makes it easy to create a Page, add applications to it, host an event, and much more. It's an easy-to-follow blueprint for marketing and promoting your organization on Facebook!

  • Make the most of it — discover what goes into a successful Facebook marketing plan and how to assess its impact with analytics tools
  • Fan the fire — build a Fan Page that appeals to your customers and offers incentives for visitors to like it
  • Hit your target — see how to target a specific audience with Facebook ads and how to create landing pages that drive conversion
  • Get your fans involved — create groups, plan promotions, and host events to keep your message prominent
  • Optimize — learn to analyze your click-through ratio, track your ad's success, and make ongoing adjustments to improve performance
  • Up the value — add applications that make your Page more valuable to users
  • Go viral — extend the Facebook platform to your own Web site through social plug-ins

Open the book and find:

  • Tips for maximizing the social networking effect
  • Ways to demonstrate why a Facebook Page matters
  • Steps for creating and customizing your Fan Page
  • How to implement your content strategy
  • Ideas for contests and promotions
  • All about Facebook's ad bidding system
  • Hints for creating successful landing pages
  • Facebook business etiquette tips

Learn to:

  • Use Facebook's newest marketing tools
  • Integrate Facebook with your multichannel marketing plan and measure results
  • Secure your business on Facebook Places and launch a Deal to customers
  • Add Facebook's Like button to your home page

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Product Details

ISBN-13:
9780470487624
Publisher:
Wiley
Publication date:
11/02/2009
Series:
For Dummies Series
Pages:
312
Product dimensions:
7.20(w) x 9.20(h) x 0.70(d)

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