Fad Surfing in the Boardroom: Managing in the Age of Instant Answers

Overview

Fad Surfing (n): the practice of riding the crest of the latest management panacea and then paddling out again in time to ride the next one; always absorbing for managers and lucrative for consultants; frequently disastrous for organizations.

A witty look at the pitfalls of panacea thinking--as well as an intelligent guide to which management tools can work, which can't, and why--this book takes the power away from the next big fad and places it back within the ...

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Overview

Fad Surfing (n): the practice of riding the crest of the latest management panacea and then paddling out again in time to ride the next one; always absorbing for managers and lucrative for consultants; frequently disastrous for organizations.

A witty look at the pitfalls of panacea thinking--as well as an intelligent guide to which management tools can work, which can't, and why--this book takes the power away from the next big fad and places it back within the company by focusing on the business world's most effective tools: perspective, good judgment and the power to manage.

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Product Details

  • ISBN-13: 9780201441956
  • Publisher: Basic Books
  • Publication date: 9/1/1996
  • Edition description: REPRINT
  • Pages: 276
  • Lexile: 1410L (what's this?)
  • Product dimensions: 6.14 (w) x 9.19 (h) x 0.74 (d)

Meet the Author

Eileen Shapiro is president of The Hillcrest Group, Inc., a management consulting firm in Cambridge, Massachusetts. Formerly with McKinsey & Company, Inc., she received her MBA from Harvard Business School.

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Table of Contents

Introduction - Surf's Up!: The High-Stakes Thrills of Fad Surfing in the Boardroom
1 That "Vision Thing": Picturing the Future When Your Crystal Ball Isn't 20/20 3
2 Mission Indecipherable: Getting to Content 15
3 A Gambler's Guide to Setting Direction: Why a Company's Real Strategy Is in Its Book of Bets 25
4 The Flat-Org Theory of Modern Management: Organizing for People Instead of for Theories 39
5 Decoding the Corporate Culture: Time to Say Good-bye to the Excuse for All Seasons 51
6 Open Environments and Other Organizational Fantasies: Who Knows Where the Information Goes? 65
7 Empower Them Please (But Not Too Much): It's the "Power" Part That Creates the Rub 81
8 Judgment, Empowerment, and the Parable of the Talents: Why Judgment Is Essential to Empowerment 93
9 Customer Dissatisfaction: Three Myths of the "Customer-Sat" Movement 109
10 The (Inharmonious) Voice of the Customer: Seeking the Irritating Whine That Must Be Heard 121
11 "Customer Focus" and Other Product Development Delusions: What Love Has Got to Do with It 131
12 The Value "Revolution" and the "Death" of Brand Loyalty: Consumers' Revenge on Shortsighted Companies 147
13 Procrustean Strategies: Why the Real Question Is, How Differentiated and at What Costs 159
14 Total Quality Mayhem: When Cookbook Compliance Creates Quality Quagmires 173
15 Reengineering and the Labors of Hercules: There's More Than One Way to Leap to Breakthrough Results 183
16 Low-Cost Migraines: How to Cost Cut Your Way to Big Trouble 197
Endnote the Pilot's Art: A Second Look at the Courage to Manage in the Age of Instant Answers 205
The Fad Surfer's Dictionary of Business Basics 213
Acknowledgments 225
Bibliography 227
Index 243
Permissions Acknowledgments 253
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