Fading Ads of New York City

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Overview

New York City is eternally evolving. From its iconic skyline to its side alleys, the new is perpetually being built on the debris of the past. But a movement to preserve the city's vanishing landscapes has emerged. For nearly twenty years, Frank Jump has been documenting the fading ads that are visible, but less often seen, all over New York. Disappearing from the sides of buildings or hidden by new construction, these signs are remnants of lost eras of New York's life. They weave together the city's unique ...

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Fading Ads of New York City

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Overview

New York City is eternally evolving. From its iconic skyline to its side alleys, the new is perpetually being built on the debris of the past. But a movement to preserve the city's vanishing landscapes has emerged. For nearly twenty years, Frank Jump has been documenting the fading ads that are visible, but less often seen, all over New York. Disappearing from the sides of buildings or hidden by new construction, these signs are remnants of lost eras of New York's life. They weave together the city's unique history, culture, environment and society and tell the stories of the businesses, places and people whose lives transpired among them. Some of the buildings have been knocked down or renovated beyond recognition; some neighborhoods are barely identifiable from what they were two decades ago; and many of the businesses and their products, like Omega Oil and Wallabout Provisions' hams and capocolli, are long gone and forgotten. Nonetheless, they stand as a metaphor for the story of New York itself. This photo-documentary is also a study of time and space, of mortality and living, as Jump's campaign to capture the ads mirrors his own struggle with HIV. Experience the ads—shot with vintage Kodachrome film—and the meaning they carry through acclaimed photographer and urban documentarian Frank Jump's lens.

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Product Details

  • ISBN-13: 9781609494384
  • Publisher: History Press, The
  • Publication date: 11/16/2011
  • Pages: 220
  • Sales rank: 1,399,066
  • Product dimensions: 7.70 (w) x 9.10 (h) x 0.80 (d)

Meet the Author

Frank H. Jump is a New York City artist and educator. A native of Queens, New York, Jump has lived in Brooklyn with his husband, Vincenzo Aiosa, since 1989. Jump's first major photo exhibition ran at the New-York Historical Society from August to November 1998. After launching the Fading Ad Campaign website in February 1999, the debut of vintage hand-painted advertising on the Internet had a noticeable effect on popular culture, as evidenced by the subsequent proliferation of similar websites and blogs and the use of vintage advertising in television commercials, films and modern hand-painted ads. In the mid-2000s, Jump and Aiosa opened the Fading Ad Gallery in Brooklyn, where Jump's photography was on display for nearly two years, as well as having their curatorial debut with several shows featuring other HIV-positive visual artists and local Brooklyn artists of various media. Jump continues his documentation of these remnants of early advertising with the acclaimed Fading Ad Blog, a daily photo blog featuring images he and Aiosa have taken of ads worldwide, as well as the work of other fellow urban archaeologists. Jump teaches instructional technology, guitar, digital photography and other interdisciplinary studies at an elementary school in Flatbush, where he also resides.
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Sort by: Showing 1 Customer Reviews
  • Posted November 29, 2011

    A great book that reflects years gone by.

    Frank Jumps passion jumps off the pages. The images are great as they bring you back in time. Well done.

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