"Willingham's efforts here are as entertaining as they are in "Fables"; with witty dialogue, specific characterization, pell-mell adventure and little details that tickle your childhood fairy-tale memories. Fairest was enormous fun."—Scripps Howard News Service
"Vertigo Comics and Bill Willingham have another guaranteed winner on their hands. I would imagine "Fairest" will have an immediate fanbase ready to make the jump from "Fables" to this book. This is a great place for people unfamiliar with "Fables" to jump on board and try something new."—Yahoo! Voices
"A rollicking good adventure tale, filled with all the humor, creativity, and stellar art Fables fans have come to expect from Bill Willingham's mini-empire of fair tale based comics."—MTV Geek!