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False Images, Deadly Promises: Smoking and the Media
     

False Images, Deadly Promises: Smoking and the Media

by Ann Malaspina
 

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Though it's illegal to advertise tobacco products on television and Big Tobacco no longer sponsors major sporting events, it doesn't mean that cigarettes have been relegated to the back pages of little-read magazines. Quite the contrary. Though they might not be advertised-at least in the traditional meaning of the word-cigarettes continue to hold a prominent place

Overview

Though it's illegal to advertise tobacco products on television and Big Tobacco no longer sponsors major sporting events, it doesn't mean that cigarettes have been relegated to the back pages of little-read magazines. Quite the contrary. Though they might not be advertised-at least in the traditional meaning of the word-cigarettes continue to hold a prominent place in the media. False Images, Deadly Promises: Smoking and the Media tells the story of smoking's presence on television, film, and in other forms of popular media. Readers will also discover other, more subtle ways tobacco company bring their products to the attention of smokers-and potential smokers. Find out how savvy tobacco marketers attract new customers, and what antismoking advocates are doing to try and stop them.

Product Details

ISBN-13:
9781422202333
Publisher:
Mason Crest Publishers
Publication date:
09/01/2009
Series:
Tobacco: the Deadly Drug Series
Pages:
112
Product dimensions:
6.60(w) x 9.30(h) x 0.50(d)
Lexile:
1220L (what's this?)
Age Range:
12 - 15 Years

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