Create, expand, and monetize your own compelling personal brand. Fame 101 is your roadmap to rise above the clutter, get very visible, and cash in on the results.
You will learn exactly how to combine publicity, personal branding, and Brand You marketing to:
Get national media attention for your brand and message
Become an Internet celebrity with a massive online footprint
Command $5000 fees on the lucrative speaker circuit
Develop an authoritative image, presence, and reputation
Write and launch a potential best seller Best Seller in 90 days
Package yourself for maximum impact, exposure, and income
Capture the highest-paying jobs, win elections, attract the best clients, secure starring roles, and otherwise use personal brand power to live your dream life as the National Leading Voice of your field.
What do Martha Stewart, the Dalai Lama, Suze Orman, the Olsen twins, President Obama, and the leading voice of your profession have in common?
They all use the same formula to build, maintain, and leverage strong personal brands to dominate their space.
Fame 101 reveals publicity and branding secrets of the country's most powerful people to deliver a potent Fame Formula anyone can use to quickly catapult themselves into the ranks of America's elite.
Introduction 2
What is Fame?: The Most Powerful Force in an Oprahfied Universe 9
Fame Converts Hard Work Into Success 10
What is Fame? 11
What Do You Get? Wealth, Credibility, Recognition & Fun 13
Hollywood Coins the Phrase "Movie Stars" 16
Celebrities Rule - New American Royalty 18
Your Maximum Authentic Self 20
Who's Got Fame?: The Elite & How they Got There 23
Kennedy Family Fame Machine 24
Politics 26
Nothing's Sacred - Mother Theresa's Publicity Team 28
The Help Become Celebrities 30
Medical Stars - Doctors Who Play One on TV and Radio 33
Not Just Another Pretty Face-Brilliantly Branded Babes 35
Millionaire Mechanics and Cel - "Ab"-rities 36
Everyday Micro Celebrities 39
Who's Next? 40
The Fame Formula: Creating Your Own Powerful Brand 41
Here it is - The Formula That Creates the Super Elite of Every Field 42
Publicity - The Ticket to Very Big Visibility 43
Personal Branding-Creating Power Brand "You" 46
Expand Your Brand Playing Field 48
Marketing Your Powerful Personal Brand 50
Personal Evolution - Your Brand Must Constantly Evolve 51
That's the Fame Formula 53
The Celebrity Next Door: Anyone Can Have Fame 55
Yes, We Said Anyone 56
Candidates: Nationally Known Local Contenders and Locally Known Nationals 57
Lawyers: While the Rest are Lunching, the Players are Launching 59
Doctors: Harried Physician or Composed Visible Professional? 61
Authors: Best Seller Status Isn't About the Book 63
Actors, Musicians and Other Entertainers: Its Way More than Talent 64
Teachers: Miss Nelson Heads for the Oscars 66
Your Fame Foundation: The Platform 69
A Platform - The Key toSynergistically Growing Your Brand 70
Your Own Personal Platform 71
Your New Best Friend Should Be a Spider 74
Arachni-Synergy 78
Spiders on Steroids 79
AH Spiders are Not Created Equal 82
Your Personal Fame Foundation 84
Everyone Loves an Author: Your Book(S) 87
Author Status is a Key Element of Fame 88
Rules & Realities of Book Deals 89
Too Busy or Can't Write? No Problem - A Ghost Story 91
Your Ideal Subject; It's Not What You Think 93
No Time to Write? Easy Steps to a Fast Book 95
Recipe for a Best Seller - Publicity and Partners 97
Your Second Book; Always be Writing 99
You Dot Com: Your Powerful Online Footprint 101
You Online - Unlimited Opportunities for Internet Fame 102
The Strategic Celebrity Website Doesn't Start With Your "Tech Guy" 103
Celebrity Website Philosophy 105
Two Critical Elements of a High-Impact Celebrity Website 107
Your Blog - Branding, not Ranting 109
Fame Seeker: Meet, Identify & Profile Your Fans 110
Internet Geography - The Concept 112
Internet Geography - Fame Supporting Examples 114
Two More Celebrity Website Elements 116
Create a Powerful Presence: Role, Image & Message 119
Presence - What is it? 120
Define Your Role, Your Stage & Your Audience 121
Looking The Role - Fashion Tips From Napoleon & The Olsen Twins 123
The Terrible Too's For Women - Head Over Heels 125
The Celebrity Look - In Every Field 128
Sounding Your Role - Intelligence, Confidence & Authority 130
The Sound of Intelligence - Here's How to Get it 132
Your Message Content 133
Fame Fuel: Media Exposure And How to Get it 137
"I Saw you on Good Morning America!" 138
Positive Media Attention: Benefits and More Benefits 139
News & Information 141
What The Media Wants - it's Your Story, Not You 143
Brand Yourself Nationally but Localize Your Story for Maximum Media 145
The Art of the Press Release 147
There's No Oscar for Best Publicist 149
Successful Personal Brands: Skip the Rookie Media Blunders 153
Media Mistakes and How to Avoid Them 154
Smart Personal Brands Know They Are Always on the Record 155
When Holding Back is an Interview Killer 157
Leading Voices Offer Shows Rather Than Personal Promotion 159
Win Media Coverage by Avoiding the Advertiser Mindset 161
When Fame Comes Knocking do Not be Napping 162
To Be a Featured Expert You Must be one and Stay One 165
Leveraging Fame: To Join the Lucrative World of Professional Speakers 169
Join the Lucrative World of Professional Speakers 170
Courting the Gatekeepers Who Control Paid Speaking Engagements 171
Critical Elements of an Effective Speaker's Marketing Toolkit 174
Expand Your Wins with Sizzling Titles and Broadened Subjects 176
Learn From Comedians and Candidates 178
Preparation, Practice, Coaches and Friends 180
How Long it Takes to Get Onstage and the Net Benefit 182
Fame Barriers: They are Self Created, Get Past Them 187
You have the Fame Formula - What Can Stop You? 188
The Shortcuts on the Fame Path are Pitfalls in Disguise 190
The 10 Pound Barrier 191
Spotlightphobia or Fear of Fame 193
Doing What it Takes 194
Focus: The Trait of Champions and Surely the Famous 195
The Fame Killers - Negative People 196
Believing Your Own Press 198
Duck These Barriers 199
Fame For Life: Maintaining Your Personal Brand 203
Avoid the Overexposure Trap 204
Making the Charity Connection 206
The Nice People at Death Killer Records 208
Constant Forward Motion - Maintaining Personal Brand Momentum 210
Build Your Network, but Don't Network 211
Help Media Friends 214
Parting Words 217
About the Authors 218
Overview
Create, expand, and monetize your own compelling personal brand. Fame 101 is your roadmap to rise above the clutter, get very visible, and cash in on the results.
You will learn exactly how to combine publicity, personal branding, and Brand You marketing to:
Get national media attention for your brand and ...