Fame 101: Powerful Personal Branding & Publicity for Amazing Success

Overview

Create, expand, and monetize your own compelling personal brand. Fame 101 is your roadmap to rise above the clutter, get very visible, and cash in on the results.

You will learn exactly how to combine publicity, personal branding, and Brand You marketing to:

Get national media attention for your brand and ...

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Overview

Create, expand, and monetize your own compelling personal brand. Fame 101 is your roadmap to rise above the clutter, get very visible, and cash in on the results.

You will learn exactly how to combine publicity, personal branding, and Brand You marketing to:

Get national media attention for your brand and message

Become an Internet celebrity with a massive online footprint

Command $5000 fees on the lucrative speaker circuit

Develop an authoritative image, presence, and reputation

Write and launch a potential best seller Best Seller in 90 days

Package yourself for maximum impact, exposure, and income

Capture the highest-paying jobs, win elections, attract the best clients, secure starring roles, and otherwise use personal brand power to live your dream life as the National Leading Voice of your field.

What do Martha Stewart, the Dalai Lama, Suze Orman, the Olsen twins, President Obama, and the leading voice of your profession have in common?

They all use the same formula to build, maintain, and leverage strong personal brands to dominate their space.

Fame 101 reveals publicity and branding secrets of the country's most powerful people to deliver a potent Fame Formula anyone can use to quickly catapult themselves into the ranks of America's elite.

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Product Details

  • ISBN-13: 9780981988832
  • Publisher: Sutton Hart Press
  • Publication date: 1/28/2010
  • Pages: 220
  • Product dimensions: 5.38 (w) x 8.30 (h) x 0.68 (d)

Table of Contents

Introduction 2

What is Fame?: The Most Powerful Force in an Oprahfied Universe 9

Fame Converts Hard Work Into Success 10

What is Fame? 11

What Do You Get? Wealth, Credibility, Recognition & Fun 13

Hollywood Coins the Phrase "Movie Stars" 16

Celebrities Rule - New American Royalty 18

Your Maximum Authentic Self 20

Who's Got Fame?: The Elite & How they Got There 23

Kennedy Family Fame Machine 24

Politics 26

Nothing's Sacred - Mother Theresa's Publicity Team 28

The Help Become Celebrities 30

Medical Stars - Doctors Who Play One on TV and Radio 33

Not Just Another Pretty Face-Brilliantly Branded Babes 35

Millionaire Mechanics and Cel - "Ab"-rities 36

Everyday Micro Celebrities 39

Who's Next? 40

The Fame Formula: Creating Your Own Powerful Brand 41

Here it is - The Formula That Creates the Super Elite of Every Field 42

Publicity - The Ticket to Very Big Visibility 43

Personal Branding-Creating Power Brand "You" 46

Expand Your Brand Playing Field 48

Marketing Your Powerful Personal Brand 50

Personal Evolution - Your Brand Must Constantly Evolve 51

That's the Fame Formula 53

The Celebrity Next Door: Anyone Can Have Fame 55

Yes, We Said Anyone 56

Candidates: Nationally Known Local Contenders and Locally Known Nationals 57

Lawyers: While the Rest are Lunching, the Players are Launching 59

Doctors: Harried Physician or Composed Visible Professional? 61

Authors: Best Seller Status Isn't About the Book 63

Actors, Musicians and Other Entertainers: Its Way More than Talent 64

Teachers: Miss Nelson Heads for the Oscars 66

Your Fame Foundation: The Platform 69

A Platform - The Key toSynergistically Growing Your Brand 70

Your Own Personal Platform 71

Your New Best Friend Should Be a Spider 74

Arachni-Synergy 78

Spiders on Steroids 79

AH Spiders are Not Created Equal 82

Your Personal Fame Foundation 84

Everyone Loves an Author: Your Book(S) 87

Author Status is a Key Element of Fame 88

Rules & Realities of Book Deals 89

Too Busy or Can't Write? No Problem - A Ghost Story 91

Your Ideal Subject; It's Not What You Think 93

No Time to Write? Easy Steps to a Fast Book 95

Recipe for a Best Seller - Publicity and Partners 97

Your Second Book; Always be Writing 99

You Dot Com: Your Powerful Online Footprint 101

You Online - Unlimited Opportunities for Internet Fame 102

The Strategic Celebrity Website Doesn't Start With Your "Tech Guy" 103

Celebrity Website Philosophy 105

Two Critical Elements of a High-Impact Celebrity Website 107

Your Blog - Branding, not Ranting 109

Fame Seeker: Meet, Identify & Profile Your Fans 110

Internet Geography - The Concept 112

Internet Geography - Fame Supporting Examples 114

Two More Celebrity Website Elements 116

Create a Powerful Presence: Role, Image & Message 119

Presence - What is it? 120

Define Your Role, Your Stage & Your Audience 121

Looking The Role - Fashion Tips From Napoleon & The Olsen Twins 123

The Terrible Too's For Women - Head Over Heels 125

The Celebrity Look - In Every Field 128

Sounding Your Role - Intelligence, Confidence & Authority 130

The Sound of Intelligence - Here's How to Get it 132

Your Message Content 133

Fame Fuel: Media Exposure And How to Get it 137

"I Saw you on Good Morning America!" 138

Positive Media Attention: Benefits and More Benefits 139

News & Information 141

What The Media Wants - it's Your Story, Not You 143

Brand Yourself Nationally but Localize Your Story for Maximum Media 145

The Art of the Press Release 147

There's No Oscar for Best Publicist 149

Successful Personal Brands: Skip the Rookie Media Blunders 153

Media Mistakes and How to Avoid Them 154

Smart Personal Brands Know They Are Always on the Record 155

When Holding Back is an Interview Killer 157

Leading Voices Offer Shows Rather Than Personal Promotion 159

Win Media Coverage by Avoiding the Advertiser Mindset 161

When Fame Comes Knocking do Not be Napping 162

To Be a Featured Expert You Must be one and Stay One 165

Leveraging Fame: To Join the Lucrative World of Professional Speakers 169

Join the Lucrative World of Professional Speakers 170

Courting the Gatekeepers Who Control Paid Speaking Engagements 171

Critical Elements of an Effective Speaker's Marketing Toolkit 174

Expand Your Wins with Sizzling Titles and Broadened Subjects 176

Learn From Comedians and Candidates 178

Preparation, Practice, Coaches and Friends 180

How Long it Takes to Get Onstage and the Net Benefit 182

Fame Barriers: They are Self Created, Get Past Them 187

You have the Fame Formula - What Can Stop You? 188

The Shortcuts on the Fame Path are Pitfalls in Disguise 190

The 10 Pound Barrier 191

Spotlightphobia or Fear of Fame 193

Doing What it Takes 194

Focus: The Trait of Champions and Surely the Famous 195

The Fame Killers - Negative People 196

Believing Your Own Press 198

Duck These Barriers 199

Fame For Life: Maintaining Your Personal Brand 203

Avoid the Overexposure Trap 204

Making the Charity Connection 206

The Nice People at Death Killer Records 208

Constant Forward Motion - Maintaining Personal Brand Momentum 210

Build Your Network, but Don't Network 211

Help Media Friends 214

Parting Words 217

About the Authors 218

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