Fandom Unbound: Otaku Culture in a Connected World

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Overview

In recent years, otaku culture has emerged as one of Japan’s major cultural exports and as a genuinely transnational phenomenon. This timely volume investigates how this once marginalized popular culture has come to play a major role in Japan’s identity at home and abroad. In the American context, the word otaku is best translated as “geek”—an ardent fan with highly specialized knowledge and interests. But it is associated especially with fans of specific Japan-based cultural genres, including anime, manga, and ...
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Fandom Unbound

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Overview

In recent years, otaku culture has emerged as one of Japan’s major cultural exports and as a genuinely transnational phenomenon. This timely volume investigates how this once marginalized popular culture has come to play a major role in Japan’s identity at home and abroad. In the American context, the word otaku is best translated as “geek”—an ardent fan with highly specialized knowledge and interests. But it is associated especially with fans of specific Japan-based cultural genres, including anime, manga, and video games. Most important of all, as this collection shows, is the way otaku culture represents a newly participatory fan culture in which fans not only organize around niche interests but produce and distribute their own media content. In this collection of essays, Japanese and American scholars offer richly detailed descriptions of how this once stigmatized Japanese youth culture created its own alternative markets and cultural products such as fan fiction, comics, costumes, and remixes, becoming a major international force that can challenge the dominance of commercial media. By exploring the rich variety of otaku culture from multiple perspectives, this groundbreaking collection provides fascinating insights into the present and future of cultural production and distribution in the digital age.
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Editorial Reviews

Henry Jenkins
"This is the first comprehensive book to examine the full range of practices we associate with Otaku culture. The range of material covered here - from train watchers to cosplayers, from model builders to fansubbers - is really spectacular, helping us to move beyond encrusted stereotypes of the isolated Otaku to a much more nuanced understanding of the Otaku subculture."—Henry Jenkins, author of Convergence Culture: Where Old and New Media Collide
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Product Details

  • ISBN-13: 9780300158649
  • Publisher: Yale University Press
  • Publication date: 1/15/2012
  • Edition description: New Edition
  • Pages: 352
  • Product dimensions: 6.90 (w) x 9.10 (h) x 1.10 (d)

Meet the Author


Mizuko Ito is Professor in Residence and John D. and Catherine T. MacArthur Foundation Chair in Digital Media and Learning, Department of Anthropology and Department of Informatics, University of California, Irvine. Daisuke Okabe is lecturer in psychology, Tokyo City University, Japan. Izumi Tsuji is associate professor of sociology at Chuo University, Japan.
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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted July 14, 2013

    Loove

    Awesome

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 14, 2013

    Maybe, Possibly, I Guess, IDK

    Letter 6
    Dear Anyone,

    So Millies took me and our little group of friends out to a place called Yogurt Forevah. It sounds cool. There, I had a mint chocolate frozen yogurt with fudge and nutella. It was a good time. I got to meet all the girls. You already met Lily Unders, the blind girl. Millie Johnson is a blonde with dark green eyes. She likes skateboarding and doesnt care for boys. I realy respect her. Miranda Fires is a brunette with brown eyes. She is obsessed with movies and showers everyone with compliments. The last girl is another blonde girl with gray eyes. Shes Kari Shay and is the shyest of the group. I really like them. We talked about things most girls dont talk about like, video game tips, photofraphy, college, dreams, goals, things like that. We really got to know each other.

    Love, Justine

    ~••~

    Letter 7
    Dear Anyone,
    So today is the 3rd day of school. So far, this su.cks. In gym, things are getting strange. One of the popular girls, a red head with brown eyes whose name I learned was Erin Kelly, noticed I play dodgeball pretty well, and now Im on her team all of a sudden. I wonder why a popular girl would need ME; a phtography talking, socially awkward, ugly nerd. Maybe shes nice. Maybe shes using me. I dont know. But Ive decided not to trust her.

    Love, Justine

    ~••~

    Letter 8
    Dear Anyone,

    In history, there was a new boy. His name is Lance. He has curly brown hair and gray eyes. He is so weird! He enjoys taking pencils, drawing mustaches on them, and balancing it on his lip. And he also draws rainbows and ponies on scraps of paper. But next to the picture, it says,"Meet my unicorn, Pieface." And a smiley face. I like him. Hes pretty nice. But I dont like him in THAT way if thats what youre thinking. Im laughing so hard right now if you are thinking that.

    Love, Justine Easters

    Was this review helpful? Yes  No   Report this review
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