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From the Publisher"A magisterial book, which expands the range of examples in thediscussion, opens up a range of new questions, and poses someprovocative new conceptual models. Many established scholars(myself among them) are going to spend many hours rebutting orrevising some of his claims, but we are also going to appreciatethe catalyst he provides for us to question and rethink our ownpositions. Let the sparks fly!"
Henry Jenkins, Massachusetts Institute ofTechnology
"This is an important, critical contribution to debates onfandom. Sandvoss expertly introduces and analyses key works in fanstudies, but more than that, Fans: The Mirror of Consumptionoffers its own intriguing new theories of fan interpretation. Amust-read book for anyone interested in how media texts can come tomean so much to so many people."
Matt Hills, Cardiff University
"This book develops the study of fandom in significant newdirections, integrating analyses of social, psychological andtextual processes. It will serve as a benchmark for future researchon audiences, fans and textuality, and should be widelyread."
Brian Longhurst, University of Salford