Fantastic Folders and Exceptional Envelopes: A Designer's Guide to Custom Carriers That Open Conversations and Seal Deals

Fantastic Folders and Exceptional Envelopes: A Designer's Guide to Custom Carriers That Open Conversations and Seal Deals

by Patricia Belyea, Jenny Sullivan
     
 

Every graphic designer works diligently to make his or her creative impressions exceptional and long lasting. Achieving this goal can make first impressions extremely important. Every aspect of a piece must be thoughtful and well laid out to communicate the pertinent information and, most importantly, draw attention. Whether working on a full-blown media kit or a

Overview


Every graphic designer works diligently to make his or her creative impressions exceptional and long lasting. Achieving this goal can make first impressions extremely important. Every aspect of a piece must be thoughtful and well laid out to communicate the pertinent information and, most importantly, draw attention. Whether working on a full-blown media kit or a custom envelope, the packaging is what sets the tone of a project and provides the intended audience a perspective with which to view the materials.

Through inspired designs, Fantastic Folders and Exceptional Envelopes relays the secrets behind each of the wonderful examples presented and covers all the technical details that can make or break a job, including ideas for unique closures and flap styles, not to mention glue and paper choices. This book provides all the vital information needed to create the perfect folder or envelope that is innovative, eye catching, and functional.

Product Details

ISBN-13:
9781592531752
Publisher:
Rockport Publishers
Publication date:
09/01/2005
Pages:
160
Product dimensions:
9.00(w) x 11.00(h) x 0.75(d)

Meet the Author


Patricia Belyea is the founder and strategic director of Belyea, a graphic design firm specializing in branding and marketing programs. She is a creativity guru who teaches workshops in brainstorming and nonlinear thinking. She lives in Seattle, Washington.

Jenny Sullivan is a Senior Editor of design at Hanley Wood Magazine and a seasoned graphic design writer for HOW Magazine, I.D. Magazine, The Artist's Magazine, and other consumer and trade publications. Jenny lives in Annadale, VA

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