Farce to Force: Building Profitable E-Commerce Strategies / Edition 1

Farce to Force: Building Profitable E-Commerce Strategies / Edition 1

by Sarah McCue
     
 

ISBN-10: 0538726776

ISBN-13: 9780538726771

Pub. Date: 01/09/2006

Publisher: Cengage Learning

Though it's a powerful driving force for commerce, early misuse and misapplication of business principles can lead to bad business practices - as well as perceptions that the Internet is not a viable sales channel. Farce to Force sets the record straight. Written by an author extremely well versed in the dynamics of e-business, this timely, insightful book takes

…  See more details below

Overview

Though it's a powerful driving force for commerce, early misuse and misapplication of business principles can lead to bad business practices - as well as perceptions that the Internet is not a viable sales channel. Farce to Force sets the record straight. Written by an author extremely well versed in the dynamics of e-business, this timely, insightful book takes the reader step-by-step through the process of choosing the right e-commerce strategy and building a plan to achieve success. It is packed with helpful templates and powerful techniques to implement effective strategy, as well as examples of successful e-commerce marketing techniques and additional resources to build programs.

Product Details

ISBN-13:
9780538726771
Publisher:
Cengage Learning
Publication date:
01/09/2006
Edition description:
New Edition
Pages:
240
Product dimensions:
6.16(w) x 9.04(h) x 0.93(d)

Table of Contents

1. Introduction. 2. E-Commerce: Force or Farce? 3. The E-Commerce Challenges Faced by SMEs. 4. Trends in E-Commerce. 5. Research. 6. The 5Cs of E-Commerce:Islands of Excellence/Thrivers. 7. Success Factors. 8. Developing an E-Commerce Strategy. 9. The Secrets of E-Commerce. 10. Enhance Your EQ. 11. Enlightened Networking. 12. The Future of E-Commerce. 13. Actions for Thought Leaders. Bibliography.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >