Fashion and Graphics

Overview

Today's fashion brands are relying more and more on packaging and presentation: the brand image is often more important than the product itself. This book explores the graphic imagery and packaging that make fashion sell, putting the spotlight on the graphic designers and art directors who create the brand image -- from the labels inside clothes to the swing tags and shopping bags.

At the heart of the book are 25 case studies which investigate the creation of individual fashion ...

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Overview

Today's fashion brands are relying more and more on packaging and presentation: the brand image is often more important than the product itself. This book explores the graphic imagery and packaging that make fashion sell, putting the spotlight on the graphic designers and art directors who create the brand image -- from the labels inside clothes to the swing tags and shopping bags.

At the heart of the book are 25 case studies which investigate the creation of individual fashion brands with analysis of the graphics, from the typography to the colour choices, as well as show invitations, the website, fragrance and cosmetic images. Each case study will examine closely the working realtionships between the fashion and graphic designer. Art directors/fashion labels featured include Fabien Baron's work with Burberry and Armani; Alan Aboud and Paul Smith; Michael Nash and Alexander McQueen/ John Galliano; as well as the in-house graphic teams of Dolce & Gabbana, Stella Mc Cartney, IIssey Miyake, Yohji Yamamoto and Comme des Garçons.

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Product Details

  • ISBN-13: 9781856693387
  • Publisher: HarperCollins Publishers
  • Publication date: 3/2/2004
  • Pages: 192
  • Product dimensions: 9.55 (w) x 11.82 (h) x 0.73 (d)

Meet the Author

Tasmin Blanchard is an accomplished journalist and Style Editor for "The Observer" (UK), known for her features and profiles on fashion and design. She is the author of The Shoe: Best Foot Forward and Dressing Diana.

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Table of Contents

Fashion
Antoni & Alison 12
A-POC 22
Armani 30
Bally 36
Hussein Chalayan 44
Comme des Garcons 50
Dolce & Gabbana 60
John Galliano 70
Donna Karan 76
Calvin Klein 82
Alexander McQueen 90
Martin Margiela 98
Wim Neels 106
Jurgi Persoons 112
Jil Sander 120
Paul Smith 128
Anna Sui 140
Walter Van Beirendonck 146
Viktor & Rolf 154
Vivienne Westwood 162
Bernhard Willhelm 168
Yohji Yamamoto 174
You Must Create 186
Graphics
Abake 98
Aboud Sodano 128
Marc Ascoli 120
Baron & Baron 82
Boris Bencic & Scott Fellows 36
Paul Boudens 106
Ronnie Cooke Newhouse & Stephen Wolstenholme 50
Carmen Freudenthal & Elle Verhagen 168
Graphic Thought Facility 12
Trey Laird 76
Dean Landry 140
M/M (Paris) 82
Mevis & Van Deursen 154
Fraser Moss & Jimmy Collins 186
Michael Nash Associates 70
Pascal Roulin 22
Peter Saville 120
Milan Vukmirovic 120
Work in Progress 44
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