Fashion Design: Process, Innovation and Practice / Edition 2

Fashion Design: Process, Innovation and Practice / Edition 2

by Kathryn McKelvey, Janine Munslow
     
 

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ISBN-10: 0470655771

ISBN-13: 9780470655771

Pub. Date: 02/07/2012

Publisher: Wiley

Shows how the design process can be successfully applied to satisfy market needs and trends

Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process.

Fashion Design

Overview

Shows how the design process can be successfully applied to satisfy market needs and trends

Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process.

Fashion Design sets out basic principles and exercises in order to make fashion design a logical process, providing a framework from which they can expand your skills steadily.

Fashion Design, 2nd Edition:

  • Shows how the design process can be successfully applied to satisfy market needs and trends
  • Has a problem solving approach, with practical design projects and portfolio exercises to encourage readers to develop their innovation, experimentation and versatility
  • Pays special attention to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry.

Product Details

ISBN-13:
9780470655771
Publisher:
Wiley
Publication date:
02/07/2012
Edition description:
New Edition
Pages:
236
Product dimensions:
7.24(w) x 9.60(h) x 0.54(d)

Table of Contents

Acknowledgements iii

Contents iv

Preface vi

Introduction 1

Flow chart 2

Analysing the brief 3

Innovation – exercises 5

Developing designs – quick start exercise13

Research 14

Design process 34

Specialist markets 114

Collections 121

Decision making 128

Design using the computer 132

Promotion 138

Promotion - styling 146

The Portfolio 148

Fashion careers 156

Case studies 175

Bibliography 224

Index 225

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