The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Business

The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Business

3.3 12
by Mary Gehlhar
     
 
The national retail-apparel business has grown to a $172 billion per year industry, and the employment rate for designers is expected to outpace that of all other occupations through the year 2008. The Fashion Designer Survival Guide is a must-have for the thousands of talented designers who want to see their dream of creating an independent fashion line become

Overview

The national retail-apparel business has grown to a $172 billion per year industry, and the employment rate for designers is expected to outpace that of all other occupations through the year 2008. The Fashion Designer Survival Guide is a must-have for the thousands of talented designers who want to see their dream of creating an independent fashion line become a reality.

Mary Gehlhar, author, industry authority, and consultant to hundreds of designers (including newcomers Alicia Bell, Keanan Duffty, and Milly), gives readers behind-the-scenes advice and essential business information on creating and sustaining a successful career as an independent designer. This book provides case studies from independent designers at different stages of their careers, including tough letdowns and exciting successes. Young designers weigh-in on topics important to them when they were starting out, while several top name designers offer personal perspectives on a single question, providing a window to their world and a variety of answers.

Designers are bursting with creativity but often fall flat going into business as an independent. The Fashion Designer Survival Guide provides designers with the one thing design school didn't-intelligent and successful business practices.

Editorial Reviews

New York Daily News
"Must read...find out from a pro who has worked with up-and-coming designers."
Nylon Magazine
"Touching on everything from sales to runway shows and everything in between, this new book has got fashionistas everywhere covered."
Soma Magazine
"A must-read for anyone in the world of fashion. Gehlhar offers practical tips and strategies to increase chances of success. "
The Daily
"For anyone who�s ever aspired to be an independent designer, this is the book to pick up."
Womens Wear Daily
"Lest fashion's neophytes get too dreamy, Gehlhar is there to ground them...."

Product Details

ISBN-13:
9780793198993
Publisher:
Kaplan Publishing
Publication date:
09/01/2005
Edition description:
Original
Pages:
224
Product dimensions:
8.38(w) x 10.88(h) x 0.50(d)

What People are saying about this

Margaret Hayes
"Mary presents many expectations he or she will confront in the marketplace and provides excellent professional advice throughout the book."
President, The Fashion Group International
Tim Gunn
"For anyone interested in being a fashion designer or working in the fashion industry, The Fashion Design Survival Guide is the quintessential must-read.

Mary Gehlhar clearly and deftly navigates the reader through the otherwise labyrinthine and confounding real world of professional fashion. This should be a required text for fashion students, young designers, and even mid-career professionals. "
Chair, Department of Fashion Design, Parsons School of Design, Mentor - Project Runway

Rebecca Taylor
"This book encourages all aspiring designers ready to embark on an independent career within the industry."
Nancy MacDonell
"Along with their sketch pad and scissors, every aspiring designer should have a copy of this book. From ordering fabric to making yourself interesting to the press, Mary Gehlhar has put together an invaluable, step-by-step guide to succeeding on Seventh Avenue and beyond."
Editor at Large, NYLON
Peter D. Arnold
"Mary's aptly titled 'Survival' Guide is long overdue. For anyone seeking to compete, and succeed, in our crowded and highly competitive industry, Mary's comprehensive advice is absolute required reading."
Executive Director, Council of Fashion Designers of America

Meet the Author

As the Fashion Division Director of Gen Art, Mary Gehlhar has worked closely with up-and-coming designers to start, operate, and grow design businesses. She has lent her expertise to the Rising Star Award committee at Fashion Group International, the Pratt Institute Fashion Jury, and the Open Call panel for the Miramax/Bravo show Project Runway. Mary has been interviewed by the New York Times, British Vogue, Washington Post, Boston Globe, and E! Style channel.

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Fashion Designer Survival Guide 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
Much better than other fashion business books that seem boring and lecturing. Here a ton of young designers and other fashion people share with you the things they did to make their business successful. Better still they also give you the dirt on the mistakes that most people make. To me, it's a must read for anyone who is SERIOUS about making it as a young designer. Would have loved this while starting out. But there is still a lot for me to learn.