The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Businessby Mary Gehlhar
The national retail-apparel business has grown to a $172 billion per year industry, and the employment rate for designers is expected to outpace that of all other occupations through the year 2008. The Fashion Designer Survival Guide is a must-have for the thousands of talented designers who want to see their dream of creating an independent fashion line become a reality.
Mary Gehlhar, author, industry authority, and consultant to hundreds of designers (including newcomers Alicia Bell, Keanan Duffty, and Milly), gives readers behind-the-scenes advice and essential business information on creating and sustaining a successful career as an independent designer. This book provides case studies from independent designers at different stages of their careers, including tough letdowns and exciting successes. Young designers weigh-in on topics important to them when they were starting out, while several top name designers offer personal perspectives on a single question, providing a window to their world and a variety of answers.
Designers are bursting with creativity but often fall flat going into business as an independent. The Fashion Designer Survival Guide provides designers with the one thing design school didn't-intelligent and successful business practices.
- Kaplan Publishing
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- 8.38(w) x 10.88(h) x 0.50(d)
What People are saying about this
President, The Fashion Group International
Mary Gehlhar clearly and deftly navigates the reader through the otherwise labyrinthine and confounding real world of professional fashion. This should be a required text for fashion students, young designers, and even mid-career professionals.
Chair, Department of Fashion Design, Parsons School of Design, Mentor - Project Runway
Editor at Large, NYLON
Executive Director, Council of Fashion Designers of America
Meet the Author
As the Fashion Division Director of Gen Art, Mary Gehlhar has worked closely with up-and-coming designers to start, operate, and grow design businesses. She has lent her expertise to the Rising Star Award committee at Fashion Group International, the Pratt Institute Fashion Jury, and the Open Call panel for the Miramax/Bravo show Project Runway. Mary has been interviewed by the New York Times, British Vogue, Washington Post, Boston Globe, and E! Style channel.
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Most Helpful Customer Reviews
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Much better than other fashion business books that seem boring and lecturing. Here a ton of young designers and other fashion people share with you the things they did to make their business successful. Better still they also give you the dirt on the mistakes that most people make. To me, it's a must read for anyone who is SERIOUS about making it as a young designer. Would have loved this while starting out. But there is still a lot for me to learn.