Fashion Entrepreneurship: Retail Business Planning 2nd Edition / Edition 2

Fashion Entrepreneurship: Retail Business Planning 2nd Edition / Edition 2

by Michele M. Granger, Tina M. Sterling
     
 

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ISBN-10: 1609011341

ISBN-13: 9781609011345

Pub. Date: 07/15/2011

Publisher: Bloomsbury Academic

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital,

Overview

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

Product Details

ISBN-13:
9781609011345
Publisher:
Bloomsbury Academic
Publication date:
07/15/2011
Edition description:
Second Edition
Pages:
392
Product dimensions:
8.50(w) x 10.70(h) x 0.70(d)

Table of Contents

How to Use the CD-ROM and Text
Becoming a Fashion Retail Entrepreneur
Developing a Road Map for Success
Analyzing the Industry and Finding Customers
Identifying the Product and the Business Concept
Planning a Strategy to Open a Business
Finding the Right Location for the Business
Building a Business Using the Web
Reaching Customers and Driving Sales
Building a Team to Drive Success
Planning the Merchandise Assortment
Building the Financial Plan
Developing Operating and Control Systems

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