Fashion Entrepreneurship: Retail Business Planning / Edition 1
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Fashion Entrepreneurship: Retail Business Planning / Edition 1

by Michele Granger, Tina Sterling
     
 

ISBN-10: 1563672332

ISBN-13: 9781563672330

Pub. Date: 11/30/2002

Publisher: Fairchild Books

This text provides a background in entrepreneurship for apparel, accessories, textiles, and home furnishings business development. In addition, the text delivers the information needed to develop a comprehensive, effective business plan. The chapters include information on merchandising, operating procedures, human resource development, and financing. Further examined…  See more details below

Overview

This text provides a background in entrepreneurship for apparel, accessories, textiles, and home furnishings business development. In addition, the text delivers the information needed to develop a comprehensive, effective business plan. The chapters include information on merchandising, operating procedures, human resource development, and financing. Further examined is the development of a fashion retail business from concept articulation to exit strategies. Included is a discussion of brick-and-mortar businesses, click companies, and service firms in the apparel and soft good sectors. The last chapter of the text presents a sample business plan.

Product Details

ISBN-13:
9781563672330
Publisher:
Fairchild Books
Publication date:
11/30/2002
Edition description:
BK&CD-ROM
Pages:
424
Product dimensions:
8.50(w) x 10.82(h) x 0.87(d)

Table of Contents

• Taking the Road to Entrepreneurship
• Analyzing the Product
• Researching the Industry and the Market
• Strategic Planning from Entry to Exit
• Finding a Location for the Business
• Becoming an E-Trepreneur
• Strategy for Penetrating the Market
• Exploring Management
• Merchandise Planning
• Selecting a Business Entity
• Creating and Understanding the Financial Plan
• Developing Operating and Control Systems
• Planning Growth Strategies
• Constructing the Business Plan - Creating the Roadmap

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