Fashion Forecasting: Research, Analysis, and Presentation / Edition 2

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Overview

This text is for fashion professionals interested in improving forecasting abilities. This unique book combines the theories of fashion changes with the process of organizing and analyzing the information for presenting and implementing the forecast. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organization, analysis, interpretation, and presentation.
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Product Details

  • ISBN-13: 9781563673504
  • Publisher: Fairchild Books
  • Publication date: 8/28/2004
  • Edition description: Older Edition
  • Edition number: 2
  • Pages: 439
  • Product dimensions: 7.44 (w) x 9.08 (h) x 0.96 (d)

Meet the Author

Evelyn L. Brannon is retired from Auburban University, where she was an associate professor of fashion forecasting, apparel design, entrepreneurship, and consumer preference. She is a member of several honorary societies, including Epsilon Sigma Phi (extension) and Kappa Tau Alpha (jourbanalism). Her professional memberships include the International Textile and Apparel Association and the Association for Consumer Research. In 2002, she received the Scientific Excellence Award from the National Textile Center for her research efforts.

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Table of Contents

Ch. 1 The fashion forecasting process 3
Ch. 2 Introducing innovation 41
Ch. 3 The direction of fashion change 81
Ch. 4 Cultural indicators 119
Ch. 5 Color forecasting 155
Ch. 6 Textile development 201
Ch. 7 The look : design concepts and style directions 227
Ch. 8 Consumer research 265
Ch. 9 Sales forecasting 295
Ch. 10 Competitive analysis 329
Ch. 11 Presenting the forecast 359
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