Fashion From Concept to Consumer / Edition 9 by Gini Stephens Frings | 9780131590335 | Hardcover | Barnes & Noble
Fashion From Concept to Consumer / Edition 9
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Fashion From Concept to Consumer / Edition 9

by Gini Stephens Frings
     
 

ISBN-10: 0131590332

ISBN-13: 9780131590335

Pub. Date: 09/19/2007

Publisher: Pearson

An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers, Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw

Overview

An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers, Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!

Product Details

ISBN-13:
9780131590335
Publisher:
Pearson
Publication date:
09/19/2007
Series:
Fashion Series
Edition description:
New Edition
Pages:
496
Sales rank:
176,216
Product dimensions:
8.70(w) x 10.80(h) x 1.00(d)

Table of Contents

Table of Contents

I. THE FUNDAMENTALS OF FASHION

1. Fashion Development

2. Consumer Demand and Fashion Marketing

3. Fashion Change and Consumer Acceptance

4. Fashion Research and Resources

II. THE RAW MATERIALS OF FASHION

5. Textile Fiber and Fabric Production

6. Textile Product Development and Marketing

7. Trimmings, Leather, and Fur

III. FASHION MANUFACTURING

8. International Fashion

9. Product and Design Development

10. Apparel Production and Global Sourcing

11. Accessory and Fur Manufacturing

12. Wholesale Marketing and Distribution

IV. FASHION RETAILING

13. Retailing

14. Retail Fashion Merchandising

15. Retail Fashion Marketing

Appendix: Career Guidelines

Fashion Industry Terminology

Index

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