Fashion : From Concept to Consumer / Edition 8

Fashion : From Concept to Consumer / Edition 8

by Gini Stephens Frings
     
 

ISBN-10: 0131173383

ISBN-13: 9780131173385

Pub. Date: 07/28/2004

Publisher: Prentice Hall

Fashion: From Concept to Consumer tells the entire story of how the fashion business works in sequential order from concept to consumer. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus,

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Overview

Fashion: From Concept to Consumer tells the entire story of how the fashion business works in sequential order from concept to consumer. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. Part One concentrates on fashion fundamentals; Part Two covers the development, production, and marketing of raw materials, including textiles, trimmings, leather, and fur; Part Three discusses international fashion centers and traces the fashion manufacturing process from design and merchandising development through production and marketing to retailers; Part Four covers retailing. A valuable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers.

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Product Details

ISBN-13:
9780131173385
Publisher:
Prentice Hall
Publication date:
07/28/2004
Edition description:
Older Edition
Pages:
416
Product dimensions:
8.53(w) x 11.01(h) x 0.82(d)

Table of Contents

I. THE FUNDAMENTALS OF FASHION.

1. Fashion Development.

2. Consumer Demand and Fashion Marketing.

3. Fashion Change and Consumer Acceptance.

4. Fashion Research and Resources.

II. THE RAW MATERIALS OF FASHION.

5. Textile Fiber and Fabric Production.

6. Textile Product Development and Marketing.

7. Trimmings, Leather, and Fur.

III. FASHION MANUFACTURING.

8. International Fashion.

9. Product and Design Development.

10. Apparel Production and Global Sourcing.

11. Accessory and Fur Manufacturing.

12. Wholesale Marketing and Distribution.

IV. FASHION RETAILING.

13. Retailing.

14. Retail Fashion Merchandising.

15. Retail Fashion Marketing.

Appendix: Career Guidelines.

Fashion Industry Terminology.

Index.

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