The Fashion Intern, 2nd Edition / Edition 2

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Overview

This comprehensive and easy-to-read new edition of The Fashion Intern first guides students in preparing to search for and secure an internship, and then challenges the student to critique the internship organization from the perspective of a business analyst. In this way, the student may primarily work in one area of the business, but must be exposed to the business in its entirety in order to complete the text, gaining a holistic view of the company. Text includes information on emerging fashion career options in communications and entrepreneurship, international internship opportunities, and the role of technological tools as today’s job seeker’s marketing package. Interns in fashion merchandising, retailing, design, product development, promotion, and production will end up with a polished and professional product for their portfolio.

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Product Details

  • ISBN-13: 9781563679100
  • Publisher: Bloomsbury Academic
  • Publication date: 3/15/2010
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 400
  • Sales rank: 180,361
  • Product dimensions: 8.50 (w) x 10.90 (h) x 0.90 (d)

Meet the Author

Michele M. Granger is a full professor at Missouri State University.

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Table of Contents

Getting Started
Writing a Resume; and Letter of Application
Applying and Interviewing for the Internship
Before Settling In
The Company Mission, Image, and Location
The Nature of the Organization
The Customer
The External Environment and E-commerce
Product Identification
Product Development and Design
Production
Pricing
Promotion
Case Studies
Glossary

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