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The Fashion Intern / Edition 2
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The Fashion Intern / Edition 2

by Michele M. Granger
 

ISBN-10: 1563672723

ISBN-13: 9781563672729

Pub. Date: 12/10/2003

Publisher: Fairchild Books

The Fashion Intern is intended for the student employed in any segment of the textile and apparel industry. Drawing on her experience with students and her earlier edition of Guide to Analyzing Your Fashion Industry Internship, Granger provides information for any organization along the channel of distribution. This guide, with accompanying CD-ROM, is intended for the

Overview

The Fashion Intern is intended for the student employed in any segment of the textile and apparel industry. Drawing on her experience with students and her earlier edition of Guide to Analyzing Your Fashion Industry Internship, Granger provides information for any organization along the channel of distribution. This guide, with accompanying CD-ROM, is intended for the student employed in any segment of the apparel, accessories, soft goods, and home interior industries. It is written to accommodate interns in fashion merchandising, retailing, design, product development, promotion, and production. It encourages interns to view the fashion industry from a marketing perspective.

Product Details

ISBN-13:
9781563672729
Publisher:
Fairchild Books
Publication date:
12/10/2003
Edition description:
BK&CD-ROM
Pages:
400
Product dimensions:
7.30(w) x 9.20(h) x 0.80(d)

Table of Contents

• Getting Started
• Writing a Resum� and Letter of Application
• Applying and Interviewing for the Internship
• Before Settling In
• The Company Mission, Image, and Location
• The Nature of the Organization
• The Customer
• The External Environment and E-commerce
• Product Identification
• Product Development and Design
• Production
• Pricing
• Promotion
• Case Studies
• Glossary

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