The Fashion Intern is intended for the student employed in any segment of the textile and apparel industry. Drawing on her experience with students and her earlier edition of Guide to Analyzing Your Fashion Industry Internship, Granger provides information for any organization along the channel of distribution. This guide, with accompanying CD-ROM, is intended for the student employed in any segment of the apparel, accessories, soft goods, and home interior industries. It is written to accommodate interns in fashion merchandising, retailing, design, product development, promotion, and production. It encourages interns to view the fashion industry from a marketing perspective.
Michele Granger is department head and an associate professor in the Applied Consumer Sciences Department at Missouri State University. Her involvement in business and fashion outside of the college includes membership in The Fashion Group International and the International Textile and Apparel Association, for which she was a recipient of the Special Recognition of Outstanding Fashion Merchandising Education Award.
• Getting Started
• Writing a Resum‚ and Letter of Application
• Applying and Interviewing for the Internship
• Before Settling In
• The Company Mission, Image, and Location
• The Nature of the Organization
• The Customer
• The External Environment and E-commerce
• Product Identification
• Product Development and Design
• Case Studies